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Christmas
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a special opportunity to American-Bosch dealers. This is why:
1 Christmas demand is selling large sets and small sets, high-priced sets and inexpensive models: American-Bosch has a market measured line starting at $19-95 . . . with a total of 19 Personal and Console models up to $179-50. A complete radio department in itself.
2 Christmas demand is following the Fall trend: Sales of AmericanBosch Radio have leaped 500% ahead. Attracted by American-Bosch cabinet styles and American-Bosch engineering, the public has unerringly picked a winner. In New York City one of the most prominent radio dealers has stated publicly over the radio that American-Bosch Model 680 is the finest radio ever produced.
3 Christmas demand will respond to Christmas windows. Now ready is our new 5 piece AmericanBosch display in full color aimed directly at Christmas trade.
Ask your American-Bosch distributor for
this new, different Christmas display;
or if you prefer, write direct to
UNITED AMERICAN BOSCH CORP.
SPRINGFIELD MASSACHUSETTS
Illustrated at left is center piece of new 5 card Christmas display.
^-— -^^^^^^SSS^SBB^S^-'
RADIO TODAY, November, 1936, Vol. II, No. 11, published monthly by Caldwell-Clements, Inc., 480 Lexington Ave., New York, N. Y. Subscription yearly $1.00 in U. S. and Latin American countries: $1.25 in Canada; $2.00 all other countries; single copy, 15c. Entered as second-class matter July 24, 1936. at the post office at New York, N. Y., under the Act of March 3. 1879. Printed in U. S. A. Copyright 1936 by Caldwell-Clements, Inc.
Index to advertisements on page 63