Radio today (Sept 1935-Dec 1936)

E. Alschuler ("E.A.") president, and George Russell, general sales manager. Sentinel Radio Corp., looking over some new highs in battery radio sales. facturers affecting their jobbers, action would be had upon complaint of alleged unfair competition. With the merchandise reform plan thus effective on manufacturers, retail salesmen and also jobbers, the Robinson-Patman Act will re-enforce the merchandising program so far as dealers are concerned. The Robinson Patman Act requires the manufacturer to make available to all competitive dealers any dealer allowance which he makes available at all. This will specially meet the situation regarding cruises as manufacturers would be required to extend the privilege of cruises to all dealers. Commenting on the work of the Fair Trade Practice Committee. Chairman McDonald said : "I feel that while real progress has been made to eliminate commercial bribery and unfair trade practices, the Committee's work is by no means finished. It is our intention to continue and finish our job if possible." "INTERMEDIATE FREQUENCIES" OF ALL SETS * Alphabetically by trade names, the service editor of Radio Today is making a compilation which will attract national attention among service men. Going to print with some rare data on every super-het ever made, Vinton K. Ulrich invites the interest of all persons in the service industry; he is ready with the alltime key on i.f. peaks and color coding on some 7,000 sets. Deluge of this data begins bravely in this issue, will continue for some months positively to clear up one important aspect of every-day servicing. Material isn't to be found elsewhere, as it stops to include many private brands and has been checked with scores of sources. RADIO ELECTED THE PRESIDENT • SURPRISE vote-totals of the Presidential election were a pretty obvious tribute to radio's brand of coverage. Magazines and newspapers fumbled predictions by the foul dozen, having based their observations on contact with that part of the public which remains friendly in spite of the fact that publishers were forever grinding some sort of axe. 'Dr. E. F. Westori; and Caxton Brown, big bosses of Weston Electrical Instrument Corporation, muse about the future of servicing instruments when television gets going! Henry Forster, president Radio Speakers, Inc., in the midst of a big hunt which bagged six bucks. Now we know: that section of voters is no longer representative. Final count of ballots indicated that radio had been reaching a group of voters upon whom the newspapers had either wasted their ink, or had missed completely. This group was large enough to stage a landslide, to wilt the press, to award radio its greatest notice of prestige. Small wonder that advertisers are willing to spend additional millions on network programs. They reach a public otherwise beyond reach — a national swarm which has re-stated its preference for a master medium. PROPOSES NO NEW MODELS UNTIL APRIL * Commander E. F. McDonald, president of the Zenith Radio Corporation, has called upon the radio industry to bring out no new models or changes in current models or prices until the close of the present radio season in April, 1937. Zenith distributors have been instructed to make guarantees to this effect, and to agree further to take back from dealers and pay full purchase price on any' current models, if there " is any change in models, cabinets or prices of current home lines. Commander McDonald feels that many radio dealers have failed because manufacturers have cut prices or brought out new models in the middle of the season, thus obsoleting sets on the dealers' hands. This in turn has caused dealers to cut prices and liquidate their inventories, in order to take on new models. This practice has also caused sharp reduction in value of the dealer's timepayment paper. 10 Radio Today