Radio today (Sept 1935-Dec 1936)

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David Sarnoff, General Harbord, and President Lohr, with their guests, the leading broadcasters of all Europe. NBC'S TEN-YEAR ACHIEVEMENTS NBC's premier place in advertising dollar volume. * When by sheer popular appeal, a brand-new medium can in ten years project itself into first place as an advertising service, that is evidence of the public's keen interest in broadcasting. It is evidence, too, that what radio dealers have to sell — the program service of great broadcast networks like NBC — ranks tops in popular opinion. NBC's tenth anniversary celebration is therefore shared in by all radio dealers, servicemen, distributors and manufacturers, as an occasion celebrating, as well, their own participation in this great adventure of supplying the public's demand for radio. NBC's ten-year trend, in contrast to older mediums. NBC's new television studio, initiating another ten years of public miracles. November, 1936 15