Radio today (Sept 1935-Dec 1936)

the solution, both in building attractive interiors and in setting up eyecatching windows. Labor-saving Implication was that since the home was the ultimate sales target store displays are more effective and resultful if they feature labor-savingdevices as well as radio's magnificent entertainment and educational service. Of course it has been found too that the design of rooms is much easier to deal with if the merchant stocks other electrical items that belong in it. Particularly in large and elaborate stores, where radio is displayed in its natural room-setting, the dealer finds it important indeed to have other electrical items on hand. Contacts hiked Eadio salesmen remember that prospects for one appliance are also prospects for another. They say that it is rather a waste of time to dig up their names for only one type of merchandise. Contacts made as a result of selling and servicing a neat assortment of appliances are listed as a great asset to radio selling. A dealer in Seattle, Washington, reported that extra appliances had hiked his store traffic 30 per cent. This dealer was enthusiastic about "more contacts" after other appliances had been added. Seems that dealers not only make extra acquaintances, but actually make the sort of contacts that stimulate radio sales. Eadio stores also pointed out that they felt the need for something to sell persons who are already happy with their present receivers. Otherwise, when a customer buys a fine new console, he is checked off sales lists for some time. Attractive lamps form the loudspeaker elements of this novel Radio Lamp equipment. The center control box enables sound to be projected through any lamp. BEST-SELLING RECORDS BLUEBIRD One, Two. Button Your Shoe. So Do I. Both with Shep Fields and his Rippling Rhythm — B6604. A Fine Romance. I Cant Pretend. Both with Wingy Mannone and his orchestra — B6606. A Star Fell Ont of Heaven. When Did Yon Leave Heaven. Both with Charlie Barnet and his orchestra — B64SS. BRUNSWICK I Wasn't Lying When I Said I Love You. The Harlem Waltz — Waltz. Both with VC by Larry Stewart, both with Leo Reisman and his orchestra — 7757. For Sentimental Reasons — VC by "Virginia Simms. Did You Mean It — VC by Bill Stoker. Both with Kay Kyser and his orchestra — 7759. Wang Wang Blues — VC by Russ Morgan and the Mullen Sisters. The Isle of Capri. Both with Russ Morgan and his orchestra — 7758. COLUMBIA Organ Grinder's Swing. Rhythm Lullaby. Both with VC by Midge Williams, both with Frank Froeba and his Swing Band — 3151D. Whatcha Gonna Do When There Ain't No Siring? It All Begins and Ends With Yon. Both with VC by Midge Williams, both "with Frank Froeba and his Swing Band — 3152D. Until the Real Thing Comes Along. VC by Chuck Richardson. Merry-Go-Round. Both with Mills Blue Rhythm Band, directed by Lucky Millinder — 3147D. DECCA (By Titles) The Way You Look Tonight — Dixie Lee Crosby and Bing Crosby — 907. Henry King and his orchestra — 890. "When Did You Leave Heaven — Frances Langford — 902. Tony Martin — 884. Ben Bernie and his orchestra — 878. Lee Sims — 879. A Fine Romance — Dixie Lee Crosby and Bing Crosby — 907. Henry King and his orchestra — 890. It's De-Lovely. You've Got Something. Both with Eddy Duchin and his orchestra— 25432. La-De-De La-De-Da. Lounging at the Waldorf. Both with "Fats" Waller and his Rhythm — 25430. You Turned the Tables on Me. Here's Love in Your Eyes. Both with Benny Goodman and his orchestra — 25391. COMPILATION BY RCA-RADIOTRON SHOWS UNSATURATED MARKET IN RADIO HOMES November, 1936 19