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While the doctors look for a cure, the Beverly Hillbillies keep thinking of new ways to keep the fever high! Above: Grannie (Irene Ryan), Jed (Buddy Ebsen), Elly May with Big Jethro (Donna Douglas, Max Baer Jr.) .
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What's bugging Doctors Kildare, Casey, Zorba and Gillespie? The same overpowering seizure, a new, threatening fever for which they have no cure: The contagious Beverly Hillbillies epidemic.
As scientists, the good doctors depend on charts, graphs and precise measurements for their diagnoses of disorders, and as scientists, therefore, they were amazed and dismayed when they examined the National Nielsen Report — by which networks, sponsors and actors judge the relative popularity of TV shows — and found that something called "The Beverly Hillbillies" was suddenly the most popular television program in the United States. It had taken only five brief weeks for the fever to climb to the Number One spot.
And then, perhaps even as you and I, the doctors held a top-level medical consultation during which they asked the highly unscientific questions: "What in the heck are the Beverly Hillbillies? Why is the public so susceptible to this epidemic? What, if anything, can we do about it?" (Placid Perry Como, whose own show is on in the same time slot opposite the Hillbillies, paced restlessly up and down the corridor outside the consultation room, waiting for the diagnosis-prognosis. After all, Casey and Kildare had merely slipped in the ratings, but he was getting clobbered — by both "The Beverly Hillbillies" and "The Dick Van Dyke Show," which follows right after it in the second half-hour.) (Continued on page 100)
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