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Puts Dancing Highlights In Your Hair!
NEW FORMULA OUT-LATHERS, OUT-SHINES OTHER SHAMPOOS
MAKES YOUR HAIR EXCITING TO TOUCH!
Hair's so satiny after a Helene Curtis Lanolin Lotion Shampoo it irresistibly calls for a love-pat! You can't always wear a satin dancing dress for the man in your life— but now, with Helene Curtis Lanolin Lotion Shampoo he'll see the satiny beauty of your hair every day! You'll find that never before in your shampoo experience has your hair had so much shimmer, so much softness.
Double Lanolin Is The Reason
Enriches Your Hair With Beauty Instead of Drying It!
Lanolin Lotion was purposely formulated with twice as much lanolin as ordinary shampoos. That means double the lanolin protection against dryness ...double the lanolin polish and beauty for your hair. For even problem hair — hair that's had its beauty oils dried away... washed away... bleached away... benefits astonishingly from this double-lanolin lather. It not only feels twice as rich— it actually is twice as rich. Don't confuse this utterly new Helene Curtis Lanolin Lotion Shampoo with any so-called "lotion" or "lanolin" shampoo you've ever tried before.
PROOF THAT NEW SHAMPOO OUT-LATHERS OTHER BRANDS
Lanolin Lotion
Helene Curtis Lanolin Lotion Shampoo out-lathers four other brands given the Cylinder-Foam Test.
Billows of Fleecy Foam Leave Hair Shimmering, Obedient, "Lanolin-Lovely*
You'll discover an amazing difference the moment this revolutionary shampoo touches your hair. For never before has any shampoo burst into such mountains of snowy lanolin lather— lather that actually POLISHES hair clean. Because only
Helene Curtis Lanolin Lotion Shampoo brings you this foaming magic. No old-fashioned "lazy-lather" shampoo can shine your hair like this— 'til it shimmers like satin in the moonlight!
The radiance of your hair shampooed this new way will be instantly visible to everyone — but you, yourself, are the best judge of results. So after you've brushed your Lanolin Lotion shampooed hair, take your hand mirror and stand in a strong light. You'll see how much more brilliance dances in your hair!
And this shampoo is so good for hair... for there's twice the lanolin in it! It can't dry your hair or leave it harsh, brittle and hard to handle. Instead, it leaves your hair in superb condition—supple, temptingly soft, far easier to manage. Tangles slip away at the touch of your comb! Your waves come rippling back
OCEANS OF LATHER
EVEN IN
HARD WATER!
An amazing built-in water softener in this Lanolin Lotion Shampoo gives you piles of lather that rinses quick, leaves hair bright— even in the hardest water!
deeper, firmer, and more pliantly lovely than ever before.
So let this sensational shampoo discovery bring out the thrilling beauty hidden in your hair! All the vibrant, glowing tone... the natural softness. Treat your hair to Helene Curtis Lanolin Lotion Shampoo— 29c, 590 or $1. On sale everywhere!
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