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Buy one jar— get another
To introduce you
to the doctor's deodorant
discovery* that safely
sim ODOR
mm mo
New Mum with M-3 won't irritate normal skin or damage fabrics
We want you to try wonderful new Mum, the *exclusive deodorant based originally on a doctor's discovery, and now containing long-lasting M-3. That's why we offer you, absolutely free, a bonus jar of new Mum when you buy the regular 39<£ jar.
New Mum stops odor all day long because invisible M-3 clings to your skin — keeps on destroying odor bacteria a full 24 hours — far longer than the ordinary deodorant tested.
Non-irritating to normal skin. Won't rot fabrics — certified by American Institute of Laundering. Creamier, delicately fragrant, won't dry out in the jar. Today, take advantage of new Mum's Special Offer. Get a free bonus jar while supplies last.
NEW MUM
cream deodorant with long-lasting M-3
JULY, 1954
A PRODUCT OF BRISTOL-MYERS
RADIO-TV MIRROR
North Atlantic Edition Ann Higginbotham, Editor
VOL. 42, NO. 2
Ann Mosher, Executive Editor Teresa Buxton, Managing Editor Ellen Taussig, Associate Editor Claire Safran, Editorial Assistant
Jack Zasorin, Art Director Frances Maly, Associate Art Director Joan Clarke, Art Assistant Betty Mills, W est Coast Editor
Fred R. Sammis, Editor-in-Chief
people on the air
Make Up Your Mind Contest Winners 6
What's New from Coast to Coast by Jill Warren 14
Life with Garry Moore by Durward Kirby 29
Magic and Music by Liberace 32
Greater Than Glory (Eddie Albert) by Ed Meyerson 34
Cherish the Day (Truth Or Consequences) by Betty Mills 36
Mr. and Mrs. Wizard (Don Herbert) by Helen Bolstad 38
Ever Since Eve (short-short story from the daytime drama series) 40
What a Boss! (Paul Dixon) by Suzanne "Boom-Boom" Rippey 42
Happiness — Marked "Sterling" (Jack Sterling) by Mary Temple 50
The Harbor of Home (Bert Parks) by Alice Francis 58
Easy to Live With (Eddie Fisher) by Bernie Rich 60
Backstage Wife (picture story from the popular daytime serial) 64
"Do What You Want to Do!" (Larry Haines) by Eleanor Pollock 70
features in full color
More Than Money Can Buy (Jaye P. Morgan) by Martin Cohen
The Ladies Are Always Right (Breakfast Club) by Don McNeill
Along The Road Of Life (a real-life romance) by Virginia Dwyer
Good Man Friday (Jack Webb) by Bud Goode
"'I Believe . . ." (Jane Froman) by Gladys Hall
Valiant Young Man (James Kirkwood, Jr.) by Frances Kish
44 46 48 52 54 56
your local station
They're Just Wild about Barry (WJAS) 12
Fun for All (WJAR-TV) 16
A Day in the Life of Bob and Ray (WINS, WABC-TV) 24
The Lass with a Lovable Air (WGH) 26
your special services
What's Spinning (news and views on records) by Chuck Norman 4
Daytime Diary 8
Information Booth 10
New Patterns for You (smart wardrobe suggestions) 20
New Designs for Living (needlecraft and transfer patterns) 22
Inside Radio (program listings) 80
Cover portrait of Don McNeill by Frederick D. Countiss
buy your August copy early • on sale July 7
PUBLISHED MONTHLY by Macfadden Publications, Inc., New
York, N. Y.
EXECUTIVE, ADVERTISING AND EDITORIAL OFFICES at
205 East 42nd Street, New York, N. Y. Editorial Branch Offices: 321 South Beverly Drive, Beverly Hills, Calif, and 221 North La Salle Street, Chicago, 111. Harold A. Wise, Chairman of the Board: Irving S. Manheimer, President; Fred R. Sammis, Vice President; Meyer Dworkin, Secretary and Treasurer, Advertising' offices also in Chicago and San Francisco.
SUBSCRIPTION RATES: $3.00 one year, U. S. and Possessions and Canada. $5.00 per year for all other countries. CHANGE OF ADDRESS: 6 weeks' notice essential. When possible, please furnish stencil-impression address from a recent issue. Address changes can be made only if you send US your old, as well as your new address. Write to Radio-TV Mirror, 205 East 42nd Street, New York 17, N. Y. MANUSCRIPTS: All manuscripts will be carefully considered. Member of The TRUE
but publisher cannot be responsible for loss or damage. It is advisable to keep a duplicate copy for your records. Only those manuscripts accompanied by stamped, self-addressed return envelopes or with sufficient return postage will be returned.
FOREIGN editions handled through Macfadden Publications International Corp., 205 East 42nd Street, New York 17, N. Y. Irving S. Manheimer, President; Douglas Lockhart, Vice P-«sident.
RE-ENTERED as Second Class Matter, Oct. 5, 1951, at the Post Office at New York, N. Y. , under the Act of March 3, 187&. Authorized as Second Class mail, P.O. Dept., Ottawa, Ont., Canada. Copyright 1954 by Macfadden Publications, Inc. All rights reserved under International Copyright Convention. All rights reserved under PanAmerican Copyright Convention. Todos derechos reservados segnn La Convencion PanAmericana de Propiedad Literaria y Artistica. Title trademark registered in U. S. Patent Office. Printed in U. S. A. by Art Color Printing Co. STORY Women's Group