Radio-TV mirror (July-Dec 1954)

Women Astounded By Make -Up Miracle On TV MODEL SHEDS 10 YEARS IN 10 SECONDS Now Available For The First Time! The SECRET That Famous Screen, Stage, TV Stars Learned From Their Make-Up Artists Why Do Famous Actresses Look So Young and Glamorous So Long? Your own common sense will tell you a multi-million dollar movie can't be held up because the star comes on the set with dark circles under her eyes or because nature was mean enough to make a pimple pop out on her nose. You always assumed that nature played favorites — or else that they did it with make-up. But the truth is make-up alone cannot do it because make-up must be translucent enough to let your skin show through. Otherwise, you'd look as if you were wearing a mask. If the stars used make-up alone, then* dark circles, blemishes, lines would show. The Secret That the Stars Had to Learn After all, they can't touch up motion picture film. So they must touch up the stars themselves. That's why the make-up artists in Hollywood had to develop a new cosmetic. Before any make-up artist thinks of applying make-up, he first touches up all imperfections. Then and only then does he apply make-up. That is what keeps stage, screen and television stars looking so young. Remember When Only "Hussies" Used Lipstick? Remember — actresses used cake makeup, lipstick, eye make-up and mascara long before the general public did. And they never shouted from the housetops that they owed all their glamour to make-up secrets. Charles Antell hates to give away their last and most carefully guarded secret. But business is business. So now, at last, Charles Antell is making this secret cosmetic available to everybody. We call it Touch-Up Stik. The Cosmetic the Whole Family Will Use In the morning, if you're in a hurry, a touch of Charles Antell's Touch-Up Stik, a touch of lipstick— and your husband will look at you, instead of the morning paper. For the beach, Charles Antell Touch-Up Stik will conceal unsightly broken blood vessels on your legs. Teen-agers use Charles Antell Touch-Up Stik to hide the blemishes and pimples that always seem to pop out just before a date. ALWAYS TOUCH-UP BEFORE YOU MAKE-UP BEFORE WITHOUT TOUCH-UP STIK Make this miraculous AFTER WITH TOUCH-UP STIK difference as easily as applying lipstick. Your Friends Will Think You Found "The Fountain of youth" To look your glamorous best, blend your make-up over the Touch-Up Stik. Instead of looking more made up, you will look less made up— because it takes far less make-up to give you the smooth, even, creamy-looking complexion that every woman wants and every man admires. Rememer— Touch-Up Stik is invisible. People see the results— not the Touch-Up Stik itself. And it's actually good for the skin. The ingredients have been blended together with beautifying, softening lanolin. It will not flake, peel, crack or rub off. It will stay on until you wash it off or cream it off. The Greatest Beauty Revelation Since Lipstick Many of you have seen the miraculous demonstration on TV where a model shed ten years in ten seconds right before your eyes. You know that a touch-up stick has been working for years for stars of stage, screen and radio. Now, at last, it is available to you. Think of how you will look without dark circles under your eyes, harsh lines softened, freckles, scars, birthmarks and blemishes all made invisible. The kind of perfection you always felt was out of your reach is now as easy to achieve as putting on lipstick. suits TOUCH-UP STIK " h P*$l "1«lw3. miimakmmm i jjLn y § I m ] «» m mi-op ■ -• -•' ' mw > -,. * STARS' SECRET NOW YOURS DURING FREE INTRODUCTORY BARGAIN OFFER Is it expensive? No. A Charles Antell Touch-Up Stik that will last you up to a year is only $2. But to induce you to try it now, to see for yourself how easy it is to shed ten, fifteen or even twenty years from your appearance, here is what we are going to do. With each Touch-Up Stik, we are going to give you FREE a $1.50 bottle of Charles Antell's Liquid Make-up with Lanolin that matches your Touch-Up Stik. This is a revolutionary new kind of liquid make-up that has a natural affinity for the skin. That's why it stays on longer, looks better and is actually good for your skin. It needs no foundation under it, it needs no powder over it. It is the first complete make-up. Now besides that, we are going to give you FREE a series of beauty lessons to teach you all the simple little make-up tricks of the make-up artist. In other words, you get the $2 Charles Antell Touch-Up Stik, the $1.50 matching Liquid Make-up with Lanolin, plus the make-up lessons— for the cost of the Touch-Up Stik alone. Only $2. This is a limited offer and may be withdrawn without notice. So act now! MORE THAN YOUR MONEY BACK GUARANTEE You must look ten years younger in 10 seconds or you get more than your money back. Keep the $1.50 matching Liquid Make-Up with Lanolin. Keep the Make-Up Lessons. Send back only the Charles Antell Touch-Up Stik and your full purchase will be refunded immediately, no questions asked. NOW AVAILABLE AT DRUG AND COSMETIC COUNTERS EVERYWHERE! You don't keep a beauty secret like this... a secret for long. Not from the American woman. Even before we were ready, the news got out, so we had to start shipping ahead of schedule. Result — almost all stores have some. None of them, too many. Go today for sure today . . . and get this double-value introductory package in your choice of the perfect complexion tone for your face. $2.00 Charles Antell Touch-Up Stik Cup to a year's supply) $1.50 Charles Antell Matching Liquid Make-Op A $3.50 Value for only $2.00! PLUS — a set of FREE Beauty Lessons! If your dealer is sold out, write to Charjes Antell, Dept. C Baltimore 3, Md., enclosing $2.00 plus 50c for handling and well mail your kit to you. Be sure to specify your complexion shade — Fair, Natural, Medium, Light Brunette, Brunette, Suntan (very dark). 71