Radio-TV mirror (July-Dec 1954)

Record Details:

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THE PHRASE THAT PAYS (Continued) Young Rickey believes "clothes make the man," so he helps daddy Ted select a tie. Bricks for a barbecue? Ted's always ready to rebuild anything "nearer to the heart's desire." The Browns live in a nine-room house in a section of New York not far out from the skyscrapers but still miraculously open to sun, wind and stars. They bought their home from the man who had built it to the specifications of a house he had loved in Wales, and in the basement he had constructed fine organs on which no doubt many an old Welsh song had been played. Now the basement has been partially converted into a complete broadcasting studio, from which Ted's two other radio shows are aired — with wife Rhoda participating — six mornings a week from seven to nine and evenings from six to seven over WMGM, New York. The Phrase That Pays, which Ted conducts alone, five days a week, is broadcast from a big NBC studio in New York. Rising time is 6:30 A.M. Just before seven, the engineer calls up: "One minute to go" — and they're on the air, Rhoda usually in a crisp housecoat, Ted in his favorite costume of sports shirt and slacks ("Casual, verging on sloppy," is his description of his outfits for these informal morning sessions). Sometimes Rickey wanders sleepily downstairs in his nightclothes, climbs up on Rhoda's lap and decides to say something on the program. Usually something helpful . . . such as the time Ted asked if he liked the soft drink bottled by one of the show's sponsors, and Rickey answered a very definite "No" — then quite unexpectedly announced that his preference was all for beer. "He remembers all the commercials, and whichever one is uppermost in his mind at the moment is the one he talks about, so we never know what he's going to come up with," Rhoda explains, tossing her short-cropped hair in amusement over the drolleries of a little boy. A very cute little boy, who is his mother's shadow. Bitti-Boo is Rhoda's shadow, too — Bitti-Boo being the pure-white midget poodle. The three other dogs are a gray midget poodle named Boysy, Hammy the Airedale, and Tima the terrier. A pampered lot, for whom a dog's life is something rather special. The Browns currently are in the throes of re-making their homestead, having just ripped out the old kitchen and put in a brand-new one. The dining room is practically finished — furnished and decorated in Provincial Ted Brown emcees The Phrase That Pays, over the NBC Radio Network, Monday through Friday, 11 :30 A.M. EST, sponsored by the Colgate-Palmolive Co. Ted and Rhoda Brown are heard in the New York area over WMGM, Mon. through Sat., from 7 to 9 A.M., 6 to 7 P.M. 46