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SUPER COLOR RINSE
Noreen Super Color Rinse is temporary but completely effective.. .Adds glamorous color, safely and easily, without making a permanent change. ..stays fresh until your next shampoo. Try on your Noreen color... sefe how it makes dull hair exciting, really blends in unwanted gray, or beautifies gray and white hair. Choose from 14 lovely, inexpensive shades.
" At cosmetic counters everywhere..
M Also professionally applied
in beauty salons.
Available in Canada.
FEBRUARY, 1954
RADIO-TV MIRROR
North Atlantic Edition
VOL. 41, NO. 3
Ann Hi<rginbotham, Supervising Editor Carlton Brown, Executive Editor Jack Zasorin, Art Director
Teresa Buxton, Managing Editor Frances Maly, Associate Art Director
Ellen Taussig, Associate Editor Joan Clarke, Art Assistant
Betty Mills, West Coast Editor
Fred R. Sammis, Editor-in-Chief
people on the air
What's New from Coast to Coast by Jill Warren
Sightseeing with Robert Q. Lewis
Arthur Godfrey's Story by Helen Bolstad
Sitting on a Rainbow (Julius La Rosa) by Gladys Hall
The Best Things in Life Are Fun (Wanda Lewis) by Dick Zavon
Everyone Loves Holly (Hollis Irving) by Martin Cohen
What's Steve Allen's Line? by Elizabeth Ball
Jaguar for Jamie (Brandon de Wilde) by Ira H. Knaster
You Asked For It! (Art Baker) by Elizabeth Goode
The Boy Who Could Work Miracles (Bob Crosby) by Toni Noel
Perry Mason (dramatic situation from the daytime serial)
Her Heart Finds Time (Bernardine Flynn) :....by Lilla Anderson
Prison Without Bars (The Man Behind The Badge — picture-story)
Dr. Jeff — in Person (Robert Haag) by Mary Kellar
Your Zoo Parade (Heinie II, the chimp imp) 74
6
20 25 28 32 34 36 38 46 58 60 62 64 66
features in full color
"Love to Live with Mother," says Betty Ann Grove by Marie Haller 40
Truly, On Your Account (Win Elliot) by Philip Chapman 42
Irma's Friend, Mary Shipp by Bud Martin 44
What Marriage Can Do for a Guy! (Mike and Buff Cobb Wallace)
by Frances Kish 48
Honeymoon House (Joan Caulfield) by Betty Mills 50
Search For Tomorrow (picture-story from the popular daytime drama).... 52
your local station
Career-minded Mother (Du Mont) 4
Hayloft Jamboree ( WCOP ) 8
Masterful Jon Massey (WWDCl 12
He Leads a Royal Life (WNBT) 18
your special services
Information Booth 10
What's Spinning (news and views on records) by Chuck Norman 14
Daytime Diary 16
Inside Radio (program listings) 77
New Patterns for You (smart wardrobe suggestions) 98
New Designs for Living (needlecraft and transfer patterns) 108
Cover portrait of Arthur Godfrey by Ozzie Sweet
PUBLISHED MONTHLY by Macfadden Publications, Inc., New
York N. Y.
EXECUTIVE, ADVERTISING AND EDITORIAL OFFICES at
205 East 42nd Street, New York, N. Y. Editorial Branch Offices: 321 South Beverly Drive, Beverly Hills, Calif., and 221 North La Salle Street, Chicago, 111. Harold A. Wise, Chairman of the Board; Irving S. Manheimer, President; Fred R. Sammis, Vice President; Meyer Dworkin, Secretary and Treasurer. Advertising offices also in Chicago and ban Francisco.
SUBSCRIPTION RATES: $3.00 one year, U. S. and Possessions and Canada. $5.00 per year for all other countries. CHANGE OF ADDRESS: 6 weeks* notice essential. When possible, please furnish stencil impression address from a recent issue. Address changes can be made only if you send us your old, as well as your new address. Write to Badio-TV Mirror, 205 East 42nd Street, New York 17, N. Y. MANUSCRIPTS: All manuscripts will be carefully considered.
Member of The TRUE STORY Women's Group
but publisher cannot be responsible for loss or damage. It is advisable to keep a duplicate copy for your records. Only those manuscripts accompanied by stamped, self-addressed return envelopes or with sufficient return postage will be returned. FOREIGN .
International Corp., 205 East -
N. Y. Irving S. Manheimer, President; Douglas Lockhart, Vice President. „_^ , rtC. . ♦*.
Re-entered as Second Class Matter. Oct. 5, 1951. at the Post Office at New York. N. Y.. under the Act of March 3. 1879. Authorized as Second Class mail, P.O. Dept., Ottawa. Ont., Canada. Copyright 1954 by Macfadden Publications, Inc. All rights reserved under International Copyright Convention. All rights reserved under Pan-American Copyright Convention. Todos derechos reservados segun La Convencion FanAmericana de Propiedad Literaria y Artistica. Title trademark registered in U. S. Patent Office. Printed in U. S. A. by Art Color Printing Co.