TV Radio Mirror (Jan - Jun 1957)

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WHAT'S NEW PROM COAST By PETER ABBOTT Newsman Doug Edwords is honored by alma mater, Alabama U. L. to r.: Burl Watson of Alabama U., Sam Levenson, Doug, Mel Allen. T U „ I957's March of Dimes Poster Girl, little Marlene Olsen, meets singer Jaye P. Morgan, one of the many stars to help fight polio. Dig This: When Elvis was in Manhattan last trip, he changed hotels every day to escape femobs but, in spite of secrecy, on one particular Sunday afternoon, the hotel switchboard operator counted 386 phone calls asking for a date. The Pay-ofif: The gal, a June Taylor dancer, that he asked out that evening, turned him down. . . . Pat Boone westward-ho after semester finals at Columbia U. to settle down in Hollywood. On Feb. 4th, he begins first movie, "Bernadine," co-starring Terry Moore. . . . Another Godfrey star, Judy Busch, signed with 20th Century-Fox. ... As to Mr. G., he starred as a dressage rider in the recent Royal Agricultural Winter Fair Horse Show in Toronto. ... TV edition of "True Story" about ready to preem. . . . Eve Arden may be finished with Brooksie but it's still just the beginning. She has signed five-year contract with CBS and next year will be back in new comedy series. . . . Mercedes McCambridge reports a startling experience with her 15year-old son, John Lawrence. Merci, star of ABC-TV's Wire Service, took John to his first film premiere and reports, "In the lobby a photographer posed him with Jayne Mansfield and I expected he would be delighted but, instead, he was shocked. I had to keep him from running after the photographer to kill the shot. John explained that if his friends saw the picture there would be too much ribbing." How about that? . . . And speaking of Jayne and ribbing. La Mansfield plays on Benny's Shower Of Stars spectacular on Jan. 10th. Anyone for Bottles? No more Coke for Eddie Fisher after Feb. 22nd. Eddie loses his sponsor but it's nothing personal. All has to do with the quart-sized Coke and new plans for promotion of the big bottle which means channeling TV money into other media. So far as TV goes, Eddie stays on but may switch to a single half-hour opus. And speaking of another kind of bottle — the baby's — Carrie Frances is emptying hers and getting as plump as a feather pillow. She is truly a "Bundle of Joy," just as Eddie and Debbie's film turned out to be. Better note, too, that Victor has issued an album, same title, that captures the musical soundtrack. . . . And there's a champagne bottle in the news, and because of it Champagne Lady Alice Lon is now called "Muscles" by the Welk band. On tour with the band in Omaha, Alice was called on to christen a new buUding. So Muscles, rather Miss Muscles, on the first swing broke nothing. She grasped the bottle again and swung with all of her might. Bottle didn't break but a chunk of cement broke off the building. Third try was a success. And Away We Go: For the May spec, "The George M. Cohan Story," it's Hal March in title role. . . . Chief reason for floundering and foundering of Most Beautiful Gal, etc. was a scarcity of beautiful gals with talent or talented gals with beauty. ... A gal with I I