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ftompt action can often help head them off
AT THE FIRST SIGN of a sneeze, cough l\ or tickle in your throat, gargle with Listerine Antiseptic . . . quick! You may spare yourself a long siege of a cold or sore throat due to a cold because Listerine Antiseptic fights the infection as an infection should be fought . . . with germ-killing action.
Listerine Antiseptic reaches way back on throat surfaces to kill millions of germs, including those called "secondary invaders" (see panel below). These are the very bacteria that often are responsible for so much of a cold's misery when they stage a mass invasion of the body through throat tissues. Listerine Antiseptic attacks them on these surfaces before they attack you.
Remember that tests made over a 12-year period showed that regular twicea-day Listerine users had fewer colds, and usually milder ones, than non-users; and fewer sore throats.
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So, get in the habit of using Listerine Antiseptic night and morning, and betweentimes, when you feel a cold or sore throat coming on. Lambert Pharmacal Company Division of The Lambert Company, St. Louis 6, Afo.
Gargle LISTERINE ANTISEPTIC— to get after these germs
throat tissue.
T ,„ m Hemophilus influenzae. (3) Streptococcus pyogenes, (1) Pneumococcus Type 1 <2)He™p^ streptococcus salivanus.
' about Halitosis (bad breath) Use LISTERINE ANTISEPTIC ... no matter what else you do
Do you know why Listerine Antiseptic is better? Because the most common [cause of Halitosis is germs . . . that's right, germs start the fermentation of proteins always present in your mouth.
Listerine kills germs that cause that fermentation . . . kills them by the millions. Brushing your teeth doesn't give you this antiseptic protection. Chlorophyll, chewing gums don't kill germs. Listerine does.
That's why Listerine stops Halitosis instantly . . . and usually for hours. That's why Listerine Antiseptic averaged four times better than the leading chlorophyll products it was tested against.
So, if you want really effective protection against Halitosis ... no matter what else you may use . . . use an antiseptic . . . Listerine Antiseptic, the most widely used antiseptic in the world.
Every week on Radio and Television Enjoy— "THE ADVENTURES OF OZZIE & HARRIET" See your paper for time and station