TV Radio Mirror (Jul - Dec 1956)

Record Details:

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at your BEN FRANKLIN store FLUORIDE TOOTHPASTE Contains the ONLY FLUORIDE proved in 10 years of clinical tests HARDENS TOOTH ENAMEL MAKES TEETH STRONGER starts working instantly TO DEFEAT DECAY Scientists proved this Fluoride And Brisk 's Fluoride is the only Fluoride proved in 10 year clinical tests. ..the same fluoride now being used successfully in water supplies. ..the same dentists use successfully to reduce decay. That's why this same fluoride, so widely approved by medical, dental and .governmental authority, is now in Brisk. Benefits both adults and children Brisk 's Fluoride/85, Colgate's exclusive new formula, helps protect all permanent teeth whether in adults or children over six. Brisks Fluoride is instantly released . . . works on contact as you brush your teeth . . . strengthens tooth enamel as no other decay-preventive ever could. Works even while you eat, drink or sleep because Brisk's Fluoride/83 not only gives you wonder-working Fluoride to strengthen tooth enamel, but provides a second, tested decay-fighter that starts working instantly . . . keeps working all day against the formation of decay-acid. Unless you get Brisk, you cannot get the?' benefits of Fluoride/85. Economy size 69fi Giant size 53^ Large size 31? I *A trade-mark of the Colgate-Palmolive Co. Only BRISK has FLUORIDE 85, gives extra protection Fluoride alone can't give... works best where you need it most Available in over 2400 BEN FRANKLIN STORES FLUORIDE '85 •«T »"tS" Brisk's Fluoride actually concentrates in weak or "soft" spots where decay usually starts — combines with tooth enamel, becomes part of the tooth itself — thus protects as no other decay-fighter can. And Brisk's new, stay-active decay-fighter reaches into tight crevices between teeth — into food-traps where decay acids form — starts working instantly to defeat a major cause of decay. FRANCHISED BY BUTLER BROTHERS • HEADQUARTERS IN CHICAGO T V R 69