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at your BEN FRANKLIN store
FLUORIDE TOOTHPASTE
Contains the ONLY FLUORIDE proved in 10 years of clinical tests
HARDENS TOOTH ENAMEL MAKES TEETH STRONGER
starts working instantly
TO DEFEAT DECAY
Scientists proved this Fluoride
And Brisk 's Fluoride is the only Fluoride proved in 10 year clinical tests. ..the same fluoride now being used successfully in water supplies. ..the same dentists use successfully to reduce decay. That's why this same fluoride, so widely approved by medical, dental and .governmental authority, is now in Brisk.
Benefits both adults and children
Brisk 's Fluoride/85, Colgate's exclusive new formula, helps protect all permanent teeth whether in adults or children over six. Brisks Fluoride is instantly released . . . works on contact as you brush your teeth . . . strengthens tooth enamel as no other decay-preventive ever could.
Works even while you eat, drink or sleep
because Brisk's Fluoride/83 not only gives you wonder-working Fluoride to strengthen tooth enamel, but provides a second, tested decay-fighter that starts working instantly . . . keeps working all day against the formation of decay-acid. Unless you get Brisk, you cannot get the?' benefits of Fluoride/85.
Economy size 69fi
Giant size
53^
Large size
31?
I
*A trade-mark of the Colgate-Palmolive Co.
Only BRISK has FLUORIDE 85,
gives extra protection Fluoride alone can't give... works best where you need it most
Available in over 2400 BEN FRANKLIN STORES
FLUORIDE '85
•«T »"tS"
Brisk's Fluoride actually concentrates in weak or "soft" spots where decay usually starts — combines with tooth enamel, becomes part of the tooth itself — thus protects as no other decay-fighter can. And Brisk's new, stay-active decay-fighter reaches into tight crevices between teeth — into food-traps where decay acids form — starts working instantly to defeat a major cause of decay.
FRANCHISED BY BUTLER BROTHERS • HEADQUARTERS IN CHICAGO
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