TV Radio Mirror (Jan - Jun 1956)

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The other side of GODFREY By GEORGE MARTINSON There have been so many questions about Arthur Godfrey. And so many conflicting answers. The way people discuss this strictly fabulous redhead, you'd think he was the key character in a mystery novel. Did Godfrey do it? Or didn't he? Just one thing seems sure: The man makes headlines — not only as a spectacularly successful showman, but as a person. And it's only human nature to wonder why one man, more than another, should become internationally famous and — let's face it — internationally controversial. Arthur himself would be the first to say there is no "Godfrey mystery." No one in show business has shared more of himself with his public. By now, we should know him as well as we know our own family. Obviously, however, we don't. There is more to the man than meets the eye or ear. For all his impulsive speech on the air, for all his outgoing friendliness, there is more to Arthur Godfrey than has ever appeared in the headlines. Arthur is a very smart man. No one can be around him very long without realizing that here is a superior motor which is always in high gear, and usually about fifty miles ahead of anything else in the race. He's creative — not that he's written great poetry or composed any symphonies, but he's got new ideas and he builds things in his head. Yet he's (Continued on page 78) The tvlcGuire Sisters can testify that being a "little Godfrey" means free lessons in everything from ballet to voice to skating. Arthur Godfrey Time is heard on CBS Radio, M-F, 10 A.M., seen on CBS-TV, M-Th, 10:30 A.M., and Arthur Godfrey's Digest is heard on CBS Radio, Thurs., 8:30 P.M., under multiple sponsorship. Arthur Godfrey And His Friends is seen on CBS-TV, Wed., 8 P.M., for The Toni Co., CBS-Columbia, Pillsbury Mills, Kellogg Co. Arthur Godfrey's Talent Scouts, CBS-TV and CBS Radio, 8:30 P.M., for Thomas J. Lipton.Inc. and Toni. (All times EST) 39