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Prompt Action
can often help head them off or lessen their severity
\*7"hatever else you do, gargle Listerine
Antiseptic at the first hint of a sneeze,
sniffle, cough or scratchy throat due to a cold.
Kills Germs on Throat Surfaces
Listerine Antiseptic reaches way hack on throat surfaces to kill millions of germs, including those called "secondary invaders." (See panel below.) These are the very bacteria that often are responsible for so much of a cold's misery when they stage a mass invasion of the body through throat tissues.
Listerine Antiseptic is so efficient because, used early and often, it frequendy helps halt such a mass invasion . . . helps nip the cold in the bud, so to speak.
Fewer Colds and Sore Throats in Tests
Remember, tests made over a 12-year period in great industrial plants disclosed this record: That twice-a-day Listerine Antiseptic users had fewer colds, generally milder colds, and fewer sore throats than non-users. Lambert Pharmacal Co., St. Louis 6, Mo.
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SOME OF THE "SECONDARY INVADERS"
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(1) Pneumococcus Type III, (2) Bacillus influenzae, (3) Streptococcus hemolyticus, (4) Pneumococcus Type IV, (5) Streptococcus viridans.
Tests showed that even fifteen minutes after Listerine Antiseptic gargle bacteria on mouth and throat surfaces were reduced up to 96.7%; an hour afterward as much as 80%. Among bacteria on mouth and throat surfaces can be many of the "secondary invaders," some of which are shown above. These are the very germs that can cause so much of a cold's misery when they invade the body through throat tissue.
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