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WDZ S SALES LADIES
By H. Johnston
Pictured from left to right, little Joy Hull, her mother Mrs. Clair B. Hull, and baby Niki. This charming group represents WDZ's female announcing staff, and what a job they're doing!
Joy, age six, is very serious and practical minded. Baby Niki, age two, a little scatter brained, mischievous and naughty, says Mother. Mothers are that way.
The trio carries a half-hour midafternoon program and their mail pull is the envy of every WDZ artist. Their popularity with our listeners, proves that the home is without doubt, still America's number one institution. Broadcast from the dining room of their home by remote control, theirs is strictly an informal program in which lovable personalities reign supreme.
In a few days, Joy informs me they will be starting a new contest. "Mother is going to give the commercial on Velvitize (a hair remover), Niki is going to sell
RADIO VARIETIES — OCTOBER
baby shampoo, and I am going to advertize a beautiful blond make-up kit, she said. I ask her who she thought would sell the most. Her reply was, "Well, 1 can beat Mother.. .but Niki's pretty good."
What won't the next generation be?
To listen to them is to love them.
Sponsored by Schultz & Co.
NUTTY NEWCOMER
"Lespedesa", greener than the grass for which he is named, is featured with the Tennessee Valley boys over WDZ every week day afternoon at 12:15.
Lespedesa, or Joe Forrester, has appeared over the Grand Ole Opry at WSM, Nashville. Then he joined the KVOO Saddle Mountain Round-up in Tulsa, Okla. Slow talking, a born comedian, Lespedesa is already a favorite with the WDZ staff and audience. The picture shows Lespedesa stirring up a panic on the KVOO Saddle Mountain Round-Up.
"WDZ GETS NEW SPORTS CASTER"
Recently acquired by WDZ to take over the sports job on the station is Jack Peterson. Comely fellow, this Peterson. When approached by our reporter regarding his personality. Jack replied, "Peculiar, not nice; in fact an ugly personality at first impression, but not bad if approached in the proper way." Jack's personality is really tops. He was picked for our sportscasting job out of 243 applicants and auditions.
Interested in sports always... as a youngster lived near Wrigley Field in Chicago and averaged some 30 to 40 games a season. In school took active part in football, basketball, and track. Has served the past six years as sports editor of the Daily Times Press in Streator, Illinois, and more recently with the Pontiac Daily Leader in the same capacity.
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