Radio varieties (Sept 1940-June 1941)

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Ah-Ah-Ah, DON'T TOUCH THAT DIAL, LISTEN TO The high rating of the show is not the only criterion of its popularity, for recently "Blondie" was voted the best comedy serial on the air by 1200 drama students of Los Angeles City College. Final proof is that, after four months, "Blondie" had to give up her plan to answer requests for autographs with pennies — she was getting 2000 requests a week. Arthur Lake Penny Singleton A year ago when radio entertainment was studded with spectacular guest stars, sensational piemises and lavish expenditures Camel Cigarettes diverted from convention to launch the "Blondie" show, based on three words: "keep it simple." The formula of the "Blondie" program has never swerved from that brief theme. According to Ashmead Scott, who writes and directs the "Blondie" airing, the "Blondie" shows are really just a compendium of people he's met or seen, or of stories about people which his friends have told him. "Everything that happens on 'Blondie' is really picked from life. On the bus, in the theater, at the grocery, at graduation exercises — I'll note little things that people do and say, — mannerisms — vocabulary — and from these Page 28 come the 'Blondie' scripts. Some of the incidents come from observations of people in Eastern cities — some from villages in New England, or Mid-western towns. "There's probably always something on the broadcast which reminds you of your Aunt Minnie or even yourself. And for all you know, we may actually be portraying you or Aunt Minnie," Scott goes on to explain. Penny Singleton and Arthur Lake, stars of the program, are real life prototypes of Blondie and Dogwood. Penny is just as pert and vivacious as the Blondie she portrays. And just as domestic. She cooks and sews and invents amazing household gadgets, such as devices to remove tightly stuck jar caps. They work too. Like Blon die, Penny is generous almost to a fault. Out of her radio earnings she has established her mother and father in a beautiful home in Son Fernando Valley. But like Blondie, too, she's wise about finances. Penny has established a substantial trust fund for her five-year-old daughter, DeeGee and made arrangements for the proverbial rainy day, even though it seems far distant. As for Arthur Lake — he's very apt to trip over his own shoe-laces. He spills coffee at buffet suppers and adores gigantic sandwiches. As a matter of fact, the favorite story his own mother, Mrs. Edith Lake, loves to tell on Arthur shows his early proclivities toward Dagwood-like faux pas. Mrs. Lake was touring in stock in Georgia and she had Arthur and his sister Florence with her. Came RADIO VARIETIES — OCTOBER