The record changer (Jan 1955-Dec 1957)

HIGH-FIDELITY MUSIC APPRECIATION RECORDS TO HELP YOU UNDERSTAND MUSIC BETTER AND ENJOY IT MORE f-vki /s.if CinC tnere 's a performance of a V/INC 3IL/C great musical work, featuring orchestras and soloists of recognized distinction in this country and abroad. You listen to this performance first, or afterward, as you desire, and then . . . ON THE OTHER SIDE *Iy™ JTTS Z the themes and other main features of the work played separately with running explanatory comment, so that you can learn what to listen for. A NEW IDEA OF THE BOOK-OF-THE-MONTH CLUB All too frequently, most of us are k aware, we do not listen to good music with due understanding and appreciation. There is no doubt about the reason: we are not properly primed about what to listen for. MusicAppreciation Records meet this need— for a fuller understanding of music— better than any means ever devised. After hearing several of these records, all the music you listen to is transformed, because you learn in general what to listen for. This highly enjoyable form of self-education can be as thorough as the MusicAppreciation courses given in any university. YOU SUBSCRIBE BUT TAKE ONLY THE RECORDS YOU WANT ... A new Music Appreciation Record will be issued— for subscribers only— every month. Ultimately As a demonstration WILL YOU ACCEPT WITHOUT CHARGE all the great masterpieces of music will be included. The announcement about each forthcoming record will be written by Deems Taylor. After reading this descriptive essay (presented in a form that can be kept for long use) you may take the record or not, as you decide at the time, ^oii are not obligated as a subscriber to take any specified number of records. And, of course, you may stop the subscription at your pleasure—at any time! TWO TYPES OF RECORDS AT A RELATIVELY LOW COST . . . All MusicAppreciation Records will be high-fidelity, longplaying records of the highest quality— 33H R P.M. on Vinylite. They will be of two kinds: first, a so-called Standard Record—a twelve-inch disc— which will present the performance on one side, the analysis on the other. This will be sold at $3.60, to subscribers only. The other will be an Analysis-Only Record — a ten-inch disc — priced at $2.40. The latter will be made available each month for any subscriber who may already have a satisfactory longplaying record of the work being presented. (A small charge will be added to the prices above to cover postage and handling.) TRY A ONE-MONTH SUBSCRIPTION NO OBLIGATION TO CONTINUE . . . Why not make a simple trial, to see if these records are as pleasurable and as enlightening as you may anticipate? The first record, Beethoven's Fifth Symphony, will be sent to you at once— at no charge. You may end the subscription immediately after hearing this record, or you may cancel any time thereafter. cBeethoverisJ-<ijih Symphony A NIW HIGH-FIDELITY RECORDINC DY Till LONDON SYMPHONY ORCHESTRA Norman Del Mar, Conifuclor Analysis by Thomas Scherman -on have heard this great work countless times-whal have you heard in it1 And what may you have failed lo hear? This demonstration will show you what you may have heen missing in listening to great music. y; PLEASE RETURN ONLY IF YOU HAVE A RECORD PLAYER WHICH CAN PLAY 33</> R.P.M. LONG-PLAYING RECORDS MUSIC-APPRECIATION RECORDS R24-1 c/o Book-of-the-Month Club, Inc. 345 Hudson Street, New York 14, N. Y. Please send me at once the first Music-Appreciation Record, Beetboi'ert's \fijlb Symphony, without charge, and enter my name in a Trial Subscription to Music-Appreciation Records, under the conditions stated above. It is understood that, as a subscriber, I am not obligated to buy any specified number of records, and may take only those I want. Also, I may cancel this subscription after hearing this first record, or any time thereafter at my pleasure, but the introductory record is free in any case. Mr. mr. » Mrs. } Miss ) Address City.... <PTt«»e Print) Zone. State.