Reel Life (Sep 1913 - Mar 1914)

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HELICAL GEARS INCREASE the LIFE of on Kinetoscope E Showing Helical Gears NOT content merely to make the Edison the longest lived projecting machine on the market, we are constantly building it stronger and stronger. Our latest improvement is the substituting of HELICAL GEARS instead of spur gears formerly used in the mechanism. These Helical Gears give Longer Life Silent Operation Steadier Operation The Edison Helical Gears are twice as heavy as the old spur gears. They are made of hardened tool steel and will outwear any die cast gear on the market. The diagonal cut of the Helical Gears keeps the gears always in mesh, thus doing away with the play in the old spur gears and giving absolutely uniform application of power. That means steadier projection. , The lack of play greatly reduces the noise of operation, making the machine practically silent. A Gear Guard has been placed over the new mechanism. It adds to the appearance of the Kinetoscope and affords protection to the operator. Despite the greatly improved service of the Edison and the increased cost of manufacture, the price is still $250.00 Including 25-40 Ampere Grid Type Rheostat You must see this new mechanism in operation to appreciate that our claims are far from exaggerated. Step into the nearest Mutual Exchange — they all sell Edison Kinetoscojjes — and examine the new type "D" thoroughly. You will never he satisfied with any other projecting machine. Showing Gear Guard ^^•"""^ TRAD TRADE MARK 2c83 LafeesMe Avemie Grange, N. J.