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REEL LIFE
Twenty-three
"ELECTRA"
PINK LABEL
CARBONS
The World-Wide ...Standard...
Recognized everywhere by expert operators as the >very best projector carbon — •uperior to other brands in producing brilliant, steady, white light.
Made from the purest raw materials carefully selected as to uniformity and light producing qualities.
Their use insures clear well-defined pictures throughout the life of the carbon and their low resistance reduces current loss to a minimum.
Hugo Reisinger
Sole Importer United States and Canada
1 1 Broadway, New York
There is only ONE road to
WEALTH
SAVING MONEY AND TIME
There is but ONE road to
SUCCESS
Making Business Friends and Keeping Them
The Automatic Ticket Selling and Cash Register
WILL DO BOTH
It saves leaks in the box office through any carelessness.
It makes friends for your theater by passing them in quickly.
Our Complete Illustrated Catalogue
tells you all about it. It costs nothing to investigate. Write for Catalogue NOW.
USED WHEREVER TICKETS ARE SOLD
Automatic Ticket Selling and Cash Register Company
Third Nat'l Bank Building, St. Louis, Mo. 1478 Broadway, New York
Successful Business
Many exhibitors do not know the theatrical business and do not know how to work up the human interest. Did it ever occur to you that all the great productions are advertised by making a great shout about the players who are to take the various parts? Why is this not true of the Movies? It is true. And, Mr. Exhibitor, you have a far better opportunity than the regular theatre to advertise your stars at a iniiiiuium cost.
You should show in your lobby the pictures of the stars appearing that particular day.
When you have your audience, assembled throw on the screen pictures of the stars appearing the following day. A legitimate theatre cannot do this. It is so easy and so inexpensive. Try this and see how you make daily repeaters.
Manhattan Slide Co.
23 East 26th St. New York City.