Reel Life (Sep 1914 - Mar 1915)

Six REEL LIFE FACTS AND FIGURES AND SUCH HATS off to The Film, the sprightly weekly publication of the Reliance Motion Picture Company, now in its eighth issue. From the beginning there seemed no doubt that The Film would make a record for itself. It had smartness and variety in its subject matter. But when it passed the hundred thousand mark on the eve of the fourth week of its existence, even the most sanguine expectations of its editors were eclipsed. Since then its circulation has been increasing by leaps and bounds, many thousand reprints of its earlier editions having been found necessary to meet the demands of exhibitors in all sections of the country. ^a^^^m^mmm^^m^^m The reason for this wonderful popularity among motion picture patrons is not far to seek. The Film appeals directly and distinctively to women — and the fair sex constitute an overwhelming majority of the total number of photoplay lovers. It has the latest word in feminine fashions, the story of Runaway June, the tremendously interesting photo-serial by George Randolph Chester and Lillian Chester, intimate character sketches of famous screen actors and actresses and a host of other features equally potent in arousing and holding feminine interest. Add to this the fact that The Film can be distributed by an exhibitor, practically without cost to himself, thus continually making newi'patrons as well as bringing back the old ones to the theater handling it, and the record-breaking circulation increase of the magazine can be readily understood. No exhibitor, using the Mu '^^^■^^■i^^i^^^^" tual program, should fail to investigate the possibilities that The Film holds for him. As a business-builder it is without a peer. Its cost is negligible, and may be made practically nil. It may even be made to yield a small cash profit. Any exhibitor can verify these facts for himself, by writing The Film, 29 Union Square, New York City. Why not write today? BECAUSE THE BEST PLAYERS in motion pictures THE BEST DIRECTORS of motion pictures THE BEST PHOTOGRAPHERS of motion pictures THE BEST DRAMATISTS of motion pictures combine their talents to produce them MUTUAL MOVIES are shown by more Exh today than ever before. excellent pictures of the event celebrating the opening of the trans-continental telephone line linking New York with San Francisco, and that he is shipping his film by WellsFargo Express to-night in time to reach your laboratory so that this picture will appear in Mutual Weekly No. 6." The following conversation then took place : Mr. Mitchell : "Thank you very much for your courtesy in calling me up. Is Mr. Castle still on the wire?" "Yes." Mr. Mitchell: "Please thank Mr. Castle in our behalf for his enterprise in this matter and assure him that The Mutual Weekly and its executives appreciate his endeavors." "We shall do so." "Thanks." "Good-bye." "Good-bye." Thus ended the first transcontinental message to any motion-picture news Weekly. being bitors RUNAWAY JUNE" has found a new place to run away to. She is running away from chilling blasts and snow and sleet and slush, from darkling skies and bleak midwinter scenes, to balmy Bermuda, where the weather is fair and ' the birds are in the trees. She packed her thirty-seven trunks and fifty-one hat boxes and accompanied by her faithful collie, Bouncer, and her entire company of fifty, embarked on the steamer Bermudian, chartered by Reliance for the purpose, last Wednesday. The party will remain in the tropics till spring smiles once more on suffering New York. In the party are Norma Phillips, Marguerite Loveridge, Evelyn Dumo, Elizabeth Drew, Ady, J. W. Johnston. Arthur Ezra Walck, George Day, ON the occasion of the formal opening of the New York to San Francisco telephone line, Eugene W. Castle, San Francisco cameraman for the Mutual Weekly, had the distinction of sending the first 'phone message to his home office over 3,400 miles of wire. After motion pictures were made of the prominent telephone officials and the Mayor of the city, on the San Francisco end of the wire, Mr. Castle was handed the telephone set and delivered the following message to an official of the telephone company at the New York end, who then called up Pell Mitchell, editor of the Mutual Weekly, in the production offices of the Gaumont Company in Flushing, and said: "We have just had a talk with your San Francisco representative and he has asked us to say that he has secured Ida James and Grace Donaldson, Charles Mason, Arthur Forbes, Frank Holland, Edward Fay, James Barnes, Alfred Fisher and many minor characters. Director Oscar Eagle, Marc Edmund Jones, who writes the scenarios from the George Randolph Chester story, three cameramen, two wardrobe women and several stage carpenters, electricians and property men will also be on the ship. Episode Ten of Runaway June will be done on the steamer and Episode Eleven will be a pirate story and will be taken in Bermuda, as will Episode Twelve, which will be The Spirit of the Marsh, centering around a romantic young artist. HOW The Million Dollar Mystery was solved in 100 words, winning $10,000 for the fortunate contestant, will be announced with the release of Episode Twentythree, the final chapter of the famous Thanhouser serial, which is scheduled for February 22, 1915. Exhibitors should arrange to book it at once. Apply at the Mutual exchange or to the Syndicate Film Corporation, 71 West Twenty-third Street, New York City. J