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REEL LIFE
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MAJESTIC MOTION PICTURE COMPANY
TWO PART FEATURE FOR RELEASE
SUNDAY, MARCH 14
HER BURIED PAST
With Irene Hunt
Majestic Advertising Methods Endorsed
(William A. Johnston in "Motion Picture" News")
The "Majestic" policy of advertising, in my opinion, not only is ethical,"lwjt it is mighty good advertising— good for the exhibitor, good for the producing company. I have but one criticism to make of this advertising. I would play up — and continue to — with all the emphasis type can give — the line that reads:
"Majestic and Komic Guide for Exhibitors — in which we aim to tell only the truth about all Majestic and Komic releases." EACH "Majestic" advertisement gives the release date and a very brief synopsis of each of the current releases. Then is added a frank criticism, sometimes adverse, as, for instance, "not as well acted or produced as would be believed for a Majestic."
If these criticisms are always fair, as I assume they are, then this is downright good advertising.
It is not only truthful advertising, but it is clever advertising, because it secures the very best result advertising can accomplish, namely the customer's confidence.
It does great credit to the business acumen and producing ideals of the man who inaugurated it.
Majestic and Komic Guide for Exhibitors
(In which we try to tell only the truth about all Majestic and Komic releases)
BOBBY'S BANDIT. (1 Reel Majestic). Release date Tuesday, March 2. A laughable as well as interesting story of the village boy who captured an outlaw, featuring Bobby Feuhrer and "Teddy" Sampson,
HIS RETURN. (1 Reel Majestic). Release date, Friday, March 5. A pathetic story of a young man's return and his renunciation of the waiting girl of whom he knew himself unworthy, featuring Miriam Cooper and Elmer Clifton.
MINERVA'S MISSION. (2 Reel Majestic). Release date Sunday, March 7. A satire on people who think they have special missions in life, featuring Dorothy Gish. Minerva sets out to reform everybody and gets herself into trouble.
BILL GIVES A SMOKER. (1 Reel Komic). Release date Sunday, March 7. No. 18 of the Paul West "Bill" stories. This is a story of cigarette smoking that makes a good average number.
A TEMPERANCE LESSON. (1 Reel Majestic). Release date Tuesday, March 9. A comedy, featuring Spottiswoode Aitken, showing how a man and his wife came to realize the value of total abstinence in their household.
HER BURIED PAST. (2 Reel Majestic). Release date Sunday, March 14. A strong dramatic story, not produced quite up to Majestic standard but holding interest throughout. A girl reporter discovers through a tragedy the secret in a wealthy woman's life and later suppresses the story.
CAUGHT BY THE HANDLE. (1 Reel Komic). Release date Sunday, March 14. Fay Tincher in a brand new characterization as the awkward slavey who finally discovers the smuggled diamonds.
Majestic Motion Picture Company
STUDIOS: 4500 Sunset Blvd., Los Angeles, Calif.
BUSINESS OFFICE: 29 Union Sq. W., New York City