Reel Life (Sep 1914 - Mar 1915)

REEL LIFE Twenty-seven ADDRESS Kansas 6ity51ide 6a LARGEST IN THE WORLD 0&-1017 CENTRAL ST. KANSAS CITY, rvlO. WHY NOT NOW? Bull Dog Cement AND One Drop Oil ONE DROP OIL GO. 2222 W. Monroe St., Chicago, 111. Why Not Supplant your present singer with the Modern Victrola. We can ship you ILLUSTRATED SONG SETS to match each and every record the Victor Company turns out. Can you imagine billing it strongly in front of your theatre to come in and hear John McCormack, the Irish Tenor, singing his latest, "I Hear You Calling Me," in fact any of the famous singers of the world at the small cost of a record. Let us inform you as to how to obtain one of these highpriced instruments without any outlay of cash. Chicago Song Slide Exchange Sta. R. L., 32 S.Wabash Ave., Chicago, III. ROLL TICKETS SHIPPED IN ONE DAY At Lowest Prices REES TICKET CO. 404 So. 10th St., OMAHA, NEB. News of the Trade WHEN an article of distinct superiority is placed on the market its success is often surprising. This has been the case with the Gundlach Projection Lenses, which, in little more than five years, have become recognized as being vastly superior to ordinary lenses and hence have come into almost universal use. Theater owners everywhere have come to consider them as essential to secure the best results on the screen, and it is scarcely an exaggeration to say, that good lenses were not in use up to the time Gundlach Lenses were introduced. While some of these were partially adequate, all were deficient in illuminating power, a very necessary quality. The Gundlach Projection Lenses increased the light SO per cent., and later were still further improved in luminosity, this fine quality being characteristic of every lense manufactured by them. The improvement was brought about by making them of the best quality of optical glass, by the careful working of the surface, and by adjusting and testing each lens to bring it to the adopted standard of perfection. The great improvement brought about in picture projection had its effect in leading to an increase in the size of the theaters and the introduction of special lenses of long focus to meet the new requirements. The increased throw removed the limitation on the size of motion picture theaters so it is not uncommon now for the throw to range from 100 to 200 feet, where formerly it was between 25 and 100 feet. It is safe to conclude that the beautiful quality of the picture made by these modern lenses has been a potent factor in helping to give the motion picture the popularity it has to-day. The Illinois Theater Supply Company, 128 North La Salle Street, Chicago, 111., pride themselves upon their very complete stock of motion picture supplies. They have recently added several new lines of goods and are now in a better position than ever before to equip theaters throughout. They are making a very liberal offer to exhibitors desiring to exchange their old projection machines for new. ones. They carry in stock all standard projectors and also have on hand a large assortment of spare parts. A catalogue will be sent on request. MOON The Crown Motion Picture Supplies, formerly on 166 Third Avenue, New York City, has moved to 217 West 42nd Street, opposite the Candler Building. It is an excellent and convenient locality for all exhibitors and exchanges. Everything needed by exhibitors is ready for delivery. Mr. Katz, the head of the Crown, makes a specialty of carrying a complete line of slightly used motion picture theater equipment. PLAYER SLIDES Superior quality at a low price, sample 15c, $1.75 per dozen. Feature Announcement slides for Keystone Comedies, 25c. each, 2 for 35c, 3 for 50c. Stock slides, every possible thing that you can use in a theater at $1.75 per dozen. Why pay more? If the goods are not satisfactory we will refund your money. NIAGARA SLIDE COMPANY, Lockport, N. Y. MACHINES and SUPPLIES EVERYTHING FOR YOUR THEATER. New and second-hand machines. Liberal allowance on old machine when purchasing a new one. Carbons, all brands, Arco, Biograph and Bio. Secondhand chairs. ILLINOIS THEATER SUPPLY CO. 124-128 N. La Salle St., Chicago, 111. It Will make your Theatre once more a brilliant center of attraction! The "MOON SCREEN" produces a highly artistic lighting effect and cuts the cost of lighting in half. Prices have been reduced to a point where they bring the "MOON SCREEN" easily within the reach of all. Best duality, 50c. per sq. ft. Write To-day for Small Sample Agents Wanted Everywhere The International Moon Screen Co. (he.) 3S7 Grand Street, New York Exhibitor! Exhibitor! Exhibitor! DON'T WAIT! The GOLD KING FIBER SCREEN will advance in price after March 1, 1915, to 50 cents per square foot. Never in the history of the Gold King Gold King Screen has there Dec. 23*1913 ever been such a demand for it, and it is impossible to place it on the market at the present price (30 cents per square foot) and realize a profit. Take the advantage of this low price by sending your order before March 1. Sold under a guarantee. GOLD KING SCREEN CO. Box 294 Altus, Okla. PHOTOPLAYWRIGHTS Have you failed to dispose of your scripts? We will typewrite, correct and revise and place your scenario on the market for $1.00. Stories put in scenario form, $1.25. Scenarios , criticized, 50c, including plot and ' technique. Send for circular. REX LITERARY BUREAU 57 STOCKTON ST. BROOKLYN. N. V