Reel Life (Sep 1914 - Mar 1915)

REEL LIFE Three THE SATURDAY EVENING POST A talk that cost a quarter of a million dollars " I tell you, gentlemen — the thing can be done. " People are learning the difference in motion pictures. You say to produce the type of picture I'm asking you for would cost you $20,000 a week. "Well -what if it does! " I will spend $5jC00 a week to tell the truth about what you are doing— and the public will spend $50,000 a week to see your pictures." THIS is a pretty literal report of a meeting in my office a good many months ago There €vere present, S. S. Hutchinson and J. R. Freuler, of the American Film Manufacturing Company; Adam Kessel and Charles O Bauman, of the New York Motion Picture Corporation ; D. W. Griffith, Chief Director of the Majestic Motion Picture Company; Felix E Kahn, of the Reliance Motion Picture Corporation, and Crawford Livingston, of the Thanhouser Film Corporation When these men talk, it means action. They are not theorists — not men drawn into this business from other fields ; they are men made rich by moving pictures— because they know how to make the pictures the public wants. These men own fourteen of the best-known moving picture companies in the world. Their financial resources are practically without limit. . Their organizations know no superior (and it takes years to build a successful moving picture organization — make no mistake about that). What is most important, they know the moving picture business I was sure that afternoon that if I could get them to combine in the production of Feature Films — the kind that take from an hour to an hour and a quarter to see — they would produce the greatest series of moving pictures the world has ever known. They have done it I From next week on you can see these pictures in a good theatre near your home Two pictures will be released each week? Sometimes it will be a screaming farce by the actors that have made "Keystone" comedies a drawing card from Portland, Maine, to Sidney, New South Wales Sometimes a stirring drama of the famous studios of the " Flying A" brand. Again there will be the thrill and excitement that you knew in the Million Dollar Mystery. David W Griffith, the Director who gets $100,000 a year and used half a state as his studio, is giving himself heart and soul to_his share of these great moving pictures. As for writers — there's Richard Harding Davis, for instance. But that's another story I've just seen the first of the series — a MasterPicture it was called by the great critic who sat next me in the darkened room. And he said it with beads of perspiration standing on his forehead So Master-Pictures we are calling them to you. But why go on? Can you wait to see them? Can you? You couldn't, if you'd seen the first one> If you want to see the first one sooner, tear this page out and take it to the picture theatre nearest your home For any theatre in all this big country can get this series of feature films QUICK — if they put in the order' now. Watch this page next week for the story of the first MUTUAL MASTER-PICTURES American Film Manufacturing Company Majestic Motion Picture Company New York Motion Picture Corporation Reliance Motion Picture Corporation Thanhouser Ftlm Corporation President MUTUAL FILM CORPORATION New York To , „ _ .Theatre I want to see MUTUAL MASTERPICTURES Quick. I will go to them if you will let me know when they are coming to your theatre.