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REEL
ANNOUNCEMEN T —
IN accord with its established policy of presenting the best in motion pictures, the Mutual Film Corporation announces to the exhibitors and through the exhibitors to the world, a notable series of feature offerings without a peer in pictureland. These MUTUAL MASTERPICTURES will be released, two every week, beginning March the twenty-second. They will be four and five reels in length and will be continued until further notice. MUTUAL MASTERPICTURES are superb in story, supreme in direction, sublime in photography and beyond all question the most vital, the most interesting, the most appealing feature motion pictures ever made.
MUTUAL MASTERPICTURES are produced by the master directors and the best screen actors and actresses in the world and they surpass the previous best product of the studios of the American Film Manufacturing Company, the Majestic* Motion Picture Corporation, the New York Motion Picture Corporation, the Reliance Motion Picture Corporation and the Thanhouser Film Corporation, the most distinguished group in the list of picture makers.
"The Quest," five wonderful reels of beautifully scened romance, has been selected as the first Masterpicture to be released. The date is March 22. "The Quest" is an American distinctive creation with Margarita Fischer, Harry Pollard, Joseph E. Singleton, Nan Christy and Lucille Ward as principals in a fine company of players. Its chief scenes are in the South Seas and one of its many thrills is the burning of a great ship, blown up by dynamite in the open ocean. A distinguished woman, who saw the picture at private view, exclaimed at the end: "It's positively beautiful; it's charming. We need more of such pictures." Your audiences will want to see it many times.
"The Lost House," the second Mutual Masterpicture, released March 25, was written by Richard Harding Davis and produced by Majestic at the studios where D. W. Griffith presides. It is a vital picture, tremendously well played and beautifully scened. Lillian Gish leads the cast arid Wallace Reid, F. A. Turner, A. D. Sears and Elmer Clifton appear in prominent roles. The vivid story of "The Lost House" swings with force around a mysterious building which is destroyed in the great fight waged upon it. Every foot of the picture is tense, real and powerful.
It is with some pride that the Mutual Film Corporation announces this new upward step in the progress of our great art because MUTUAL MASTERPICTURES will not only be tremendously profitable for exhibitors but they will add to the dignity and standing of motion pictures. All Mutual Exchanges are ready now to tell you more about MUTUAL MASTERPICTURES.
MUTUAL FILM CORPORATION