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PRESIDENT FREULER’S MESSAGE
To Exhibitors
I ^ HREE Masterpictures, De A Luxe Edition.
“Three three-reel features for the $8,000,000 program.”
In this number of Reel Life and other publications of the trade, you get this announcement.
It is the biggest announcement in the history of the motion picture industry. It is the world’s biggest feature output.
It means something very big and important to the Mutual Film Corporation.
It means something very big and important to every exhibitor in America.
It means opportunity.
It means that the Mutual Film Corporation is equipped to serve any theatre in the country, no matter how large or how small.
It means that there has been made available to you exhibitors a bigger, broader, more comprehensive offering of the high quality, standardized, “inspected and passed” Mutual product.
“Mutual Masterpictures, De Luxe Edition,” stand for the utmost in feature quality and box-office
pulling power. Every one is a fivereel production of a new high standard. All the literary and dramatic resources the world has to offer have been drawn upon to give these Masterpictures of the new De Luxe Edition the qualities which our study of the business has shown to be most in demand, the highest guaranty of success to the progressive exhibitor.
In the program, now amplified and extended, are three 3-reel features, now giving the program a total of three 3-reelers, in addition to the long list of comedies and specialties of the high order which has given fame to the name of the Mutual’s new $8,000,000 program. The Mutual IVeekly, presenting news pictures from all the world, everything from the $100,000 hen to war in the trenches and fashions from Paris in colors; the split reel including the See America First , the best in scenic pictures, and Keeping Up with the Joneses , the celebrated animated cartoon series; and the Cubs, Beauties, and Falstaffs — and soon to come, the Vogue comedies.
The Mutual Film Corporation offers you the opportunity to run the best motion picture show in your town. Are you doing it? The nearest Mutual exchange can help you. Ask the manager.