Reel Life (1916-1917)

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MUTUAL MASTERPICTURES De Luxe Edition rHE most profitable photoplays , from an exhibitor' s standpoint , are those combining commercial value with artistic merit; that is, photoplays which attract extraordinarily big patronage and also provide a high quality of entertainment. David Horsley productions are built on these lines. Take “The Soul’s Cycle,” a five part feature to be released February 12 as a Mutual Masterpicture, De Luxe Edition, lor an example. It has drawing power in that it presents Margaret Gibson, a beautiful and accomplished actress and a prime motion picture favorite, as the star; also in that the name of David Horsley, always associated with good pictures, is back of it. In respect to quality, “The Soul’s Cycle” pictures a subject of great popular appeal, intelligently inter¬ preted by a big cast of artists, and produced on a lavish scale with careful attention paid to technicalities. David Horsley productions are profitable to book — they have the merit to please and are money makers at the same time. Bookings obtainable through the branches of the Mutual Film Corporation in the United States and Canada. DAVID HORSLEY PRODUCTIONS REEL LIFE — Page Twenty-one