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MUTUAL SIGNS EDNA GOODRICH
Mutual's “ Only Big Stars ’ ’ policy gains Another noted beauty
PRESIDENT JOHN R. FREULER of the Mutual Film Corporation announces the closing of a contract with Edna Goodrich, one of the most popular stage favorites in America, for her .exclusive appearance in a series of big features to be released by the Mutual.
Miss Goodrich, who is enthusiastically at work on her plans for this engagement, will begin actual rehearsal on the conclusion of an important vaudeville con¬ tract which is now engaging her professional services at the Park Theater, New York. This necessarily sets the date of her picture work ahead some weeks.
The announcement of this engagement is in line with Mr. Freuler’s published policy, “Only Big Stars for the Mutual in 1917,” and that of Miss Goodrich is the latest of half a dozen astonishing star contracts closed by the Mutual re¬ cently, these including the engagements of Marjorie Rambeau, Nance O’Neil and Gail Kane. Other important con¬ tracts are to be expected shortly.
Miss Goodrich, the latest candidate for honors under the Mutual flag, is possessed of an extraordinary charm which renders her appearance on the screen a foregone certainty of success. Both in the United States and Europe the young actress has an enormous following.
The highest possible standard of box office earning power is represented in these star contracts, which include those with Mary Miles Minter, Richard Bennett and Margarita Fischer.
“The experience of the Mutual Film Corporation and of the exhibitor has proved,” said Mr. Freuler, “that the policy pursued in these contracts is a wise one.
“The engagement of big stars and the principle of the star production generally are undoubtedly correct policy from the box office point of view as well as from that of the public. We are determined to secure the best talent to be had for Mutual productions and the progress already made in this direction must be taken as an earnest of our intentions for the future.”
Mr. Freuler is personally supervising the selection of directors for the new Mutual stars and is giving direct attention to the securing of adequate vehicles for the expo¬ sition of their talents.
Miss Goodrich is one of the best known actresses in the world. A Chicago girl, the daughter of A. S. Stephens of that city, she graduated from the Hyde Park High School there and soon afterwards married Nat C. Goodwin, the marriage being later dissolved.
The young artiste’s first theatrical appearance was as a member of the celebrated sextette in “Florodora,” after a successful tour with which she joined Anna Held’s com¬ pany and achieved fame as the highest salaried show girl on the stage. She later appeared in numerous stage suc¬ cesses. Since 1913 Miss Goodrich has spent a great deal of her time in Europe and just recently returned to this country. She is now appearing in a vaudeville sketch of her own planning, having achieved a great success.
Some of Miss Goodrich’s most popular plays were as played Jinny Hopper in “The College Widow,” Nell Ruthven in “A Gilded Fool,” Madge Kederly in “What Would a
Gentleman Do,” Grace Morton in “The Easterner,” and toured with “The Master Hand,” “The Native Son,” “The Awakening of Minerva,” and “The Runaways.”
REEL LIFE — Page One