Reel Life (1916-1917)

EXHIBITORS PRAISE MUTUALS’ FOLLOWING is a letter from Messrs. Vogt and Moylan, manager of the Princess Theater of Iowa City, Iowa. The letter is self explanatory: “Just a year ago now we began to use the Mutual Program, so we wish to take this opportunity to acknowledge our ap¬ preciation of the excellent treatment you have accorded us during this time. Not only have we been very well pleased with the Program as a whole, but we feel that you and your exchange force at Des Moines are the most accommodating or¬ ganization we have had the pleasure to do any film business with. All depart¬ ments have given our wants prompt at¬ tention. “The Russell, Minter, Bennet, and Fish¬ er Star productions are fine, and Mutual has our congratulations on them.” * * * JI. KIMES, manager of the Pastime Theater of Protection, Kansas, is a * staunch admirer of Mutual produc¬ tions. Every week he issues a clever four paged booklet, the “Pastime Weekly,” in which he gives the synopsis of the comedies to be shown at the Pas¬ time Theater and also some news items concerning future releases to be shown at the Pastime, together with the week’s program. Mr. Kimes is a great admirer of Vogue and Cub comedies, and writes that they always mean a full house to him. * * * IN an interview with Karl Bornschein, manager of the Rex Theater at Hutchinson, Kansas, and one of the staunchest friends the Mutual owns in that part of the country, the Hutchinson Gazette says: “We will show nothing at the Rex more than thirty days old,” said Karl Bornschein, manager of the Rex theater, last night. “We are going to give the people what they want, and at popular Some ideas on Mut¬ ual productions from prominent exhibitors prices, too. Beginning next Saturday, we are going to tun a big free matinee to the kids. I have always done this every place I have been, and it has proven a good thing. “We will run a Mutual News feature every week, and it will be right up-todate. We will have a Mutual ‘Tours Around the World.” This will be the first time it has ever been shown in this city, and it is a good one. Strictly educational, colored pictures and all that. The prices of the leases of all films have increased, the same as most other things, but Mr. Bornschein wants it un¬ derstood that he will not increase the prices. The Rex will continue to be a 5 and 10 cent house at all times. Mr. Bornschein is having extraordinary success with “Fantomas,” the MutualGaumont crook serial. This wide awake exhibitor has run a motion picture the¬ ater in Larned, Kan., for a long time. His Hutchinson theater is new. * * * W. HUBELL, wide-awake the¬ ater manager of Kansas City, * Mo., writes: “I started your se¬ rial ‘A Lass of the Lumberlands,’ and it has made a capacity night for me. I am so well pleased with it that I thought I would write and tell you about it. My patrons are hard to please here, but it is one serial they like. I run it on a night the opposition house has a serial, but I pack it just the same.” * * * HUGH HENRY, manager of the Rex Theater of Denison, Texas, thought very highly of Mutual’s Mary Miles Minter production of “Faith” as can be seen from the excerpts from a letter re¬ ceived from him. “ ‘Faith’ is a wonderful picture. ‘Faith’ and ‘S. R. O.’ are together here day and night. Expect a return engagement of this grand success.” IN speaking of the Mutual photo novel “The Lass of the Lumberlands,” B. R. Williams, manager of a string of five of the leading motion picture theaters in Detroit, Mich., writes as follows: “I beg to state that I cannot speak too highly of this wonderful photoplay, both for plot characters and photography. “We have this serial booked in our five houses and find the drawing qualities are of the best.” * * * WE. SCOTT, branch manager of the Mutual Film Corporation at * Denver, Colorado, reports that the Mutual features are breaking all rec¬ ords in that city. The Strand Theater, one of the largest houses, showed the Mutual Star Produc¬ tion “Miss Jackie of the Navy,” featur¬ ing Margarita Fischer, on December 24. The thermometer stood around the zero mark all day and evening, but regardless of this they played to over 5,000 patrons at an admission price of ten and fifteen cents. This picture is the talk of the town and had weather conditions been favorable during the four days’ run they would have broken a record. Mr. Scott also states that the Mutual Star Production “A Dream or Two Ago,” featuring Mary Miles Minter, broke all records for admission to this house on Thanksgiving day. * * * MUTUAL Masterpictures have proved so popular with the patrons of the Elmwood Theater, Chicago, Illinois, of which H. E. McDorman is manager, that he ran two on one week’s program. Mr. McDorman runs an all-feature program and the two Mutual masterpictures which were so honored were “The Sign of the Spade,” featuring Helene Rosson, and “East Is East,” in which Florence Turner is starred. Make Your Own Electricity with Cushman Electric Plants The Government order after inspection, before shipment Extremely light weight and compact; 4 H. P., 2 K. W. Outfit complete, weighs around 500 lbs. Complete with all equipment — easy and ready to set up and run. Throttle Governor, connected to Schebler Carburetor, assures clear, bright and steady pictures. United States Bought 66 Cushman Outfits The Illustration shows 66 Cushman Electric Power Plants ready for shipment that were purchased by the U. S. Government for use at Army Posts and in the field. Cushman Motor Works 940 North 2 1 st Street LINCOLN, NEB. REEL LIFE— Page Ten