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EXHIBITORS PRAISE MUTUALS
Some new comments from theater men on Mutual productions
A UNIQUE lobby display advertis¬ ing the Mutual-Chaplin comedy “The Pawnshop” was used by Mr. Gore, proprietor of the Liberty Theatre, Los Angeles. Across the bottom of a large frame, conspicuously placed in the lobby of the theatre, ran a banner read¬ ing “Charlie Chaplin’s latest hit, ‘The Pawnshop.’ ” On the right was a card¬ board set of a pawn shop with its typical three balls, and at the left other stores, while at the back was a drop on which was painted scenery and running legends describing Charlie Chaplin in general and his actions in “The Pawnshop” in par¬ ticular.
As the machinery is started from the door of the pawnshop emerges a minia¬ ture Charlie Chaplin with his familiar hat, cane and shoes, next a policeman hurries in pursuit and after him comes the proprietor. The three figures rush across the street and exit through the door of the store opposite. At the same time the drop is moving and displaying new announcements regarding the Mu¬ tual-Chaplin production. Soon the fig¬ ures appear again from out the pawn¬ shop.
Mr. Gore plans similar display on each Chaplin comedy and with this combina¬
tion of a Mutual-Chaplin and a clever lobby display the Liberty is not large enough to hold the crowds.
* * *
PRIVATE JOHN HOSIE of the Two Hundred and Thirty-eighth Forestry Battalion, British army, stationed at Whitby Camp, Surrey, England, is the same Hosie who played “the old in¬
ventor” in the original cast of Mutual’s “The Secret of the Submarine,” which has enjoyed a tremendous vogue in this cofintry and Canada.
Mr. Hosie joined for active service on the French front more than six months ago and he is now, with the latest Cana¬ dian detachments in training for trench warfare under British officers at Whitby.
In a letter written to a Canadian friend, the former actor describes life in camp and refers to the spirit of the Canadian soldiers as one of impatience to get through with preliminaries and begin actual fighting.
In the accompanying picture received by Mr. Hosie’s friends in Canada from Whitby Camp, he is shown at the wheel of the “Tin Jessie,” running a couple of officers over to headquarters after “in¬ spection.”
* * *
KOLB AND DILL, the Mutual-American funny men, are having another Broadway showing this week. The Garrick Theatre is using “Lonesome Town” in which the two comedians are featured, as their headliner.
* * *
IT. GAINES, of Globe, Arizona, was so enthusiastic over the box • office receipts the night he was showing the Mutual Star Production, “The Pearl of Paradise,” starring Mar¬ garita Fischer, that he sent a telegram to the Mutual Film Corporation, saying:
“ ‘Pearl of Paradise’ is certainly some picture. Made a big hit with our patrons. Big house with strong opposition.”
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REEL LIFE — Page Ten