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CHARLES FROHMAN STARS AND PLAYS IN MUTUAL PICTURES
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THE stars and plays of the Charles Frohman Com¬ pany have been captured for the pictures. The an¬ nouncement is made con¬ currently by John R. Freuler, presi¬ dent of the Mutual Film Corporation, and Alf Hayman, representative of the Charles Frohman Company interests.
Mr. Freuler and the Frohman inter¬ ests have just completed the organiza¬ tion and incorporation of a two and a half million dollar producing company to make the pictures for Mutual distri¬ bution. The new concern has been le¬ gally christened “EMPIRE AFL STAR CORPORATION,” with the amplifying sub-title of “Charles Froh¬ man Successes in Motion Pictures.”
THE project stands unique among picture promotions in that the capital stock of the concern is fully paid up and none is offered for sale. The new company will maintain offices in New York, Chicago and Eondon, with studios in New York, Califor¬ nia and Chicago.
A number of the Frohman stars of major magnitude have been placed un¬ der special picture contracts and opera¬ tions are to begin at once.
The announcement carries special significance in connection with Mr. Freuler’s declaration of policy “ big stars only.”
THE magnitude of the project is reminiscent of the daring stroke by which Mr. Freuler employed Charles Chaplin for Mutual comedies at a salary of $670,000.
“The ground work of policy which has borne fruit in this announcement was laid way back in 1915,” observed Mr. Freuler. “I am pleased, at this time, to point to my assertion that for 1917 the Mutual Film Corporation would be interested in only the stars and productions of the first quality and that ‘no proposition is too big for Mu¬ tual.’ The Mutual Film Corporation is fortunately equipped and ready to deal with the biggest possibilities in the in¬ dustry, and to carry through its projects and plans with safe assurance.
“It is particularly significant of the future of this industry that I am now able to say this. Such a project as the Frohman transaction we are now an¬ nouncing was not conceivably possible two years ago. We are on the way.”
The new picture company brings to the screen the famous array of Charles Frohman successes and the Frohman players; also a corps of directors trained in and chosen from the fields of the highest attainments in Europe and America.
Augustus thomas, eminent
dramatist, whose name is a part of the institution of the Charles Frohman Company, becomes an important factor in the new produc
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REEL LIFE — Page Two