Reel and Slide (Mar-Dec 1918)

REEL and SLIDE 17 FOR COMMUNITY SERVICE' The Place for the Motion Picture Is in the Schools, Mr. Superintendent. In YOUR Schools How can you, in the capacity of an educator, longer be content to sit idly by and see the motion picture theatre absorb the interest and attention of the boys and girls of your schools at a time when the school should, and can, be made the very center of community and student life ! How can you hope to compete with the local "movie" theatre when the children can see portrayed on the screen the great events of past and current history, invention, drama, and comedy. Your schools should use modern methods. The motion picture should be as much a part of the school as the text-books on the students' desks. It is the most potent educational factor known to modern times. It will bring your schools into touch with the outside world. The Bureau offers a Motion Picture Service for Schools. In this service w;-e select and compile programs of pictures in well-balanced courses that round out the curriculum, supplementing and aug menting the formal class room instruction, and make of study a recreation. The motion picture will put the truant officer out of business. The vast amount of subject matter available permits us to prepare programs that will meet every requirement of the class room. It permits a quality of service that has established high standards in the Boston schools, in Springfield, at Chautauquas and other educational institutions. Your schools must use the motion picture if they would perform their highest and best service to the community. You can make the motion picture a self-supporting institution of general community interest and helpfulness. Give us an outline of the kind of service you want, what subjects you wish to emphasize, and the amount of funds available. From this information we will plan the course best suited to your requirements. Motion Pictures Built Up Church Attendance 2500% in New England City. Let Them Help YOUR Church The Congregational Church of one of New England's most conservative cities was just an average, normal church organization. Sunday night audiences numbered fifteen to twenty persons. The minister of this church heard the vice-president of the Community Motion Picture Bureau speak on the religious value of the Motion Picture, and being a man with ambitions for a growing, strong, virile church, he made arrangements for the presentation of our Motion Picture programs at his Sunday night meetings. Attendance jumped! up — up — up to capacity audiences of 500, an increase of 2,500 per cent, and these audiences were folks who would not attend any church under the former methods. Now they come to see the pictures, hear the sermons and prayers, and sing the "The World Today— In Motion Pictures" The important events of the world are instructively compiled by trained journalists and educators in a new and better kind of news weekly. "The World Today — In Motion Pictures" should be shown in every school, church and community center. It visualizes and animates the news in the magazines and newspapers. "The World Today — In Motion Pictures" is presented regularly in every Y. M. C. A. army camp. Through it the vast army of men now in training keep abreast of the times. "The World Today — In Motion Pictures" is longer and more carefully prepared than is usually the case. It runs about thirty minutes and every minute is crowded with instructive pictures of intense interest. "The World Today — In Motion Pictures" is ideally constructed to meet the needs of the educator, the minister, and the community theatre. Its cost is extremely reasonable. hymns. They go to their homes uplifted by the devotional spirit that dominates the services. The minister does not worry about the cost of our service. The collections take care of that. He frankly tells his audiences that it is their proposition, and must support it if they want it. They take him at his word. The Motion Picture made this church a real church of the people. It fulfils the true mission of the church by becoming a center of community interest. There isn't a church in America that cannot be helped through the Motion Picture. Our service will build up your church attendance, and at a nominal cost. Tell us what you want to do. We will suggest the plan that will do it. We Build Motion Pictures for Industry This magazine is read by America's leading manufacturers and advertisers. Do you realize, as you must realize some day, the tremendous possibilities that lie in the organized use of the motion picture for your business? Let the people know what you make and how you make it and they will create a demand for your goods. You can conduct thousands of motion picture audiences, men, women, boys and girls, through your factory and explain to them, individually, each step in the manufacture of your product from the raw material to the finished product, and, in most cases, its uses as well. The motion picture is the most intensive educational medium ever discovered. You can educate the public in the merits of what you have to sell best by showing how your product is made. We will build a motion picture for you that will so scientific3,lly combine instructional, recreational and publicity values that it can become a permanent part of the educational force of the film world. Isn't that ideal worth while in your business? Tell us what you make. We then will take up the matter of production, distribution, and costs. 8,000,000 Feet of Motion Pictures Are Presented Each Week The Community Motion Picture Bureau is presenting each week, on behalf of the National War Work Council of the Young Men's Christian Association, more than 8,000,000 feet of motion pictures in the Camps and cantonments of the United States, in the Transport and Fleet service, comprising over 95 per cent of all motion picture presentations made in the war service. This is the greatest achievement in the history of the film. You can safely and advantageously entrust to the Bureau the task of supplying a motion picture service to meet your requirements. There is no other service just like it. There is no other method that so satisfactorily meets al! conditions. We want to help you. Tell us what you want to do. We can suggest ways and means to do it. COMMUNITY MOTION PICTURE BUREAU WARREN DUNHAM FOSTER, President 46 West 24th St., NEW YORK CITY Branch Offices — Boston, Washington, Atlanta, Chicago, Cincinnati, San Antonio, San Francisco "FOR COMMUNITY SERVICE" Please say, "As advertised in REEL and SLIDE," when you write to advertisers.