Reel and Slide (Mar-Dec 1918)

20 REEL and SLIDE hm * 1 » ' t'r " % fc-% ' ! A ■ ■• m^^ f^-^tfirt iS&S^' i 'i i-^"' ,r ii^>.-.' K^ ^,j ir^^ l._^A" ^ ft ■?? ^&* ,-.ii>^^^^ ^ ts -^ -! 1 iP^^ &„i,:sSl 1^ Motion pictures will soon shoiv this famous thoroughbred herd at Orchard Lake Farm, Kentland, Ind., in a reel on "efficient farming," produced by Atlas Educational Film Co. "Educationals Must Justify Existence'' 4 4 T N school teaching, entertaining, and I salesmanship there is this in common — and it is fundamental — there must be a point of contact in knowledge or mood between the active agent and the recipient before the next step can be taken and the two be in accord," is the contention of Mr. G. A. Skinner, of the Educational Films Corporation, New York City. A Pioneer in the Educational Field "The Educational Films Corporation realize this and have acted on it. Every picture offered by us to the public must answer the 'why' of its own existence, be it scenic, nature study, or scientific subject. It must convey information that the spectator would like to acquire, and do it in a concise, interesting fashion ; or it must justify by its artistic or humorous quality the spectator's demand for entertainment. "The success achieved by the Bruce Scenics issued by the Educational Films Corporation, is due not only to their beauty as pictures, but to the delightful manner in which they reflect, through the personality of their producer, Robert C. Bruce, the love of outdoor adventure resident in every healthy man or woman. "The Ditmar's 'Living Book of Nature,' photographed at the New York Zoological Park, is no mere illustrated catalog of animals, but studies of beasts, birds, and curious little creatures from an affectionately human and humorous viewpoint. "The Newman Travels, to cover life in all corners of the globe, is promised by the company and should prove of equal merit. "Pictures such as these are welcomed, remembered, and sought for by persons to whom the ordinary 'movie' is anathema." Picture Famous Stock Farm In Educational Reel THE Atlas Educational Film Company of Chicago is engaged in the production of a 1,000 foot film on farming efficiency, which, it is said, will set a new record in pictures of this class. The picture will be made under the personal supervision of Mr. C. A. Rehm of the Atlas Company, who has specialized in this class of pictures. One of the finest and most modern farms in the world is the place in which the scenes of this picture will be laid, "Orchard Lake Stock Farm," located near Kentland, Indiana. This farm has attracted the attention of stock men and agriculturalists all over the country. It is held up as a model farm, combining the raising of fine beef and dairy stock with general crops. Concerning this production, Mr. Rehm says : "The new Atlas picture is designed to show why this firm has been such a big success and the lessons it points out so interestingly in pictures will be of the utmost value to schools and colleges teaching modern farming. The highest grade cattle only are raised on the Orchard Lake farm, the head of the herd, "Perfection Fairfax," having produced eighteen breeding animals which have sold for $65,250. At one sale recently $160,000 worth of animals were sold. "We have the co-operation of the owners of this famous farm in making our picture, and the result will be an addition to our series on dairying and fanning that will be invaluable." YOU WANT: — clear, sharp, brilliant pictures on your screen. — a stereopticon that is light, durable and compact and simple to use. — to operate with the least possible cost. — to do away with hot, breakable glass slides (and express charges). — no dirty carbons. — to use many pictures of your own — at minimum cost. AH Objections to the Old Style Stereopticons Are Overcome in the New t: A FILM stereopticon"!:] The AUTOPTICON is a complete stereopticon using standard motion picture films instead of the old style, heavy, breakable glass slides. The transparencies are placed consecutively on the film in any desired sequence and in any number from i to loo. The film is wound on the carrier reel, passes in front of the light aperture, and as fast as the pictures are projected, is rewound on the lower or take-up reel. We Make a Special Lamp for Use With Gas. Just Push a Button — and Your Picture Changes We can supply films from your own pictures or on any subject you may want — many times better and at much lower cost than glass slides. The "AUTOPTICON WAY" is the Modern Way. Write to Us Today. Address, AUTOPTICON COMPANY General Offices: 203 South Dearborn St. CHICAGO, ILL