Reel and Slide (Mar-Dec 1918)

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REEL and SLIDE 23 Start a Slide Club in Your Community By Jones Howard THE lantern slide industry has grown so rapidly in the past few years, and the quality of the slides and stereopticons has increased so noticeably, that there is scarcely a remote part of the world in which the stereopticon is not now in use. From a simple plaything for the entertainment of youth, the magic lantern has increased in its usefulness, and not only do we find it assuming a place of extraordinary importance in schools, colleges and churches, but it has been adopted by some of the biggest business houses in the country as means of conveying to others the virtues of products and properties. In hundreds of counties in the United States, rural schools have clubbed together and purchased stereopticons. In many counties where there are a large number of schools, more than one machine is in operation. And these school groups have worked out a system of "circuiting" which is as effective and complete, in a small way, as the distribution of moving pictures. And not only schools, but groups of churches, clubs, and even private homes have found this plan a success. How to Form a Club I have in mind the successful plan adopted by the rural schools of an Iowa county. These schools have a library of slides, some of which they own and others which they rent, and which are the com mon property of the schools in that county. Each school pays its share of the rental or cost and has an investment in the stereopticon njachines. A librarian is appointed, by vote, whose duty it is to keep track of the slides and to see that they are kept moving from one school to another. Each school, whether for entertainment purposes or for class work, files an application for the slides it may want within a period of 30 days with the librarian. Each school ships the slides sets on to the next applicant when they have been projected. Programs are adjusted by common consent so that a perfect schedule is maintained. Sets are purchased from the reputable slide companies as funds accumulate in the treasury. Often special photos are supplied by the schools and the slides are made to order by a slide company. This system of circuiting slides reduces the investment of each school to a small figure. It permits the showing of entertainment slides and slides of an educational character. The rural schools of Stephens County, Oklahoma, have such a club in operation and with great success. Clubs in small towns have also adopted this system with success. The modern stereopticon is such a wonderfully improved instrument that it is simple to operate and inexpensive to purchase. Its illumination is brilliant and its projection almost perfect. Attachments are made which reduce the amount of labor to a minimum in lecture work. Many of them have dissolving facilities by which one picture fades rapidly into another. Vast Libraries of Slides There is. scarcely any subject under the sun that the more important slide makers do not cover. Some of them have hundreds of thousands of negatives available, the result of many years of expenditure and accumulation. The editorial departments of several established houses employ qualified experts to edit sets on religious, agricultural and scientific subjects. This makes it an easy matter, when once a stereopticon has been secured, to get the subjects wanted. With the rapid spread of visual instruction, the stereopticon has developed into a medium as important for the school room as a blackboard. This is due not alone to the supply of slides, but to the improve-, ment in the projection apparatus. And new improvements are being announced regularly. An eastern producer has filmed 200 reels of world geography for class room use. Prof. Geo. A. Coe, of the Union Theological Seminary, has been making scientific tests of the effect of moving pictures on the juvenile mind. Five hundred reels of medical operations, performed before the camera by the world's most eminent surgeons, are being released for use in colleges and universities. Biblical, Historical, Travel, Educational and War Slides 35c each Guaranteed to be finest quality both in photography and artistic coloring. Write for Our Catalogue. Dept. R Slides made to order at lowest possible cost THIS COMPLETE Professional Stereopticon With Nitrogen Lamp, $35.00 One week's trial allowed. Over 1,000 of these outfits now in use. WALTER L. ISAACS CO., Inc. Established 1885 36 East 23rd St., New York Quality Slides-at Quantity Prices uu ru O s > ^ CI oi 160N0.WEILS si: cHGo, MAIMERS OF SLIDES \F ' THAT BRING RESULTS ARTfsrrcALLy oesraNED ; Beautify l(y H»^r\d Colored Q ■3c S o Our facilities enable us to give you the best service and lowest prices consistent with the highest grade workmanship Let us make a sample slide for you from your own wording and illustration^ — ^FREE