Reel and Slide (Mar-Dec 1918)

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REEL and SLIDE 33 Patriotism—Industry and Farming Govered in "Right-of-Way" Films (The Northern Pacific films were produced by the Rothacker Film Mfg. Co. of Chicago.) SOMETHING like eight years ago, the Northern Pacific was attracted to the use of motion pictures in advertising, at a time when this branch of the industry had not nearly reached the point it has arrived at today. We saw distinctive possibilities of exploiting the road's properties and facilities, as well as an opportunity to build up its territory, financially, industrially and agriculturally. It was our belief that an important railroad owes considerable to the people living along its lines, and the motion picture, even at that time, offered the very best opportunity to aid them. A conference with a leading screen expert resulted in our decision to go ahead. Our early pictures consisted of several thousand feet, taken along our right of way between Missoula and St. Paul. We also made several thousand feet of film in the Yellowstone National Park. Our intention was to produce pictures of a high educational character. Every facility that the road could offer was placed at the disposal of the film experts. This included a special train, operating under special schedule with a heavy flat car attached to the engine. Upon this flat car the camera was mounted and the engineer governed ■ the speed of the train to the needs of the film director and his assistant. Signals were passed from the car to the engine. Given With Lecture Since these early productions were made, we have had many others. Among them are: Rainier National Park. Crow Indians. Columbia River Highway. Camp Lewis, in Washington. Voyage on Great Northern Steamers. These films were not merely scenics. They covered industrial activities, agricultural and much other material of an educational value. Many millions of people have seen these reels projected on the screen. The resultant publicity has been a good paying investment. Besides, they furnish a valuable record of our territory, which will be of considerable value in time to come. Charles Norton Hunt, a lecturer of note has exhibited our films throughout the country _ with a lecture on the various places pictured. A route and schedule was laid out by the road over which he traveled. This carried him into all states. We have worked along the lines of entertainment as much as possible. A survey of our subjects will show how we produced a travelog or educational of the highest quality, at the same time getting the benefit of the advertising value. For instance, the Crow Indian film shows a recent patriotic celebration at the Custer battlefield in Montana, where Custer was killed in 1876. The Indians are shown in parade, and also grouped about Official Sums Up Extensive PreWar Screen Campaign — National Park, Battle Grounds and Indian Subjects Carry Ads By Irvin L. Peil, (Advertising Manager, Northern Pacific Railroad Company) nniiiniiiuuJiiiuifliiuuiuuiiiiiiaiiiiiiiiiiiiiiiiuiiiiiiiiiiiiiiiiiiiiuiiiininiiiiiiuiiiiiiiiiiiiiiiiiiiniiiiiuiiuniiiiu LECTURE WITH FILMS 4 'T 11 7E sent a noted lecturer Y Y' throughout the United States with our films. His route was planned by the road officials. Many millions of people have seen our pictures and even now they are in great demand. They are made up, primarily, in 1,000-foot reels, and there are various combinations to meet certain situations." — Irvin L. Peil. the Custer monument, listening to patriotic addresses by both white men and Indians. The Camp Lewis film shows the breaking up of the camp at the time that the Washington troops were encamped at American Lake, the former name for Camp Lewis, on their return from the Mexican border two years ago. In Great Demand These films have been in great demand and are in constant use. They are made up, primarily, in thousand-foot reels, and there are various combinations arranged to meet certain situations. Such films not only are useful in passing away an evening in a healthful and recreative manner, but they are educative and beneficial in other ways. At this time, particularly, when patriotism is being exemplified in many and various ways, they afford another form in which it can be shown by causing those who see them to visit the various national parks of the country and thus become acquainted with the wonders of America. There is a lure about the screen that is not found in any other medium of expression. Many people who would not find time to read a book on national parks would gladly spend thirty minutes looking at a film which tells the same story. Thus, the film is a condensation of the book as it were. And it enables the poor man to "visit" the playgrounds of the rich. iiiuiiiiiuuiuiiinininiiiiiiiniiiuuiiiiiiiiniiiniiuiiiiiuiinuiiiiiiuiiiuiuiiiuiiiiiutuuiuiiiuuiuiiiuiuuuiinniiiuiiuiiNiii^^ Motiograph-MazdaEquipment assures you professional quality motion picture projection in your school, church, Y. M. C. A. lodge or club work. Brilliant light, simplicity of operation and dependability— the ideal outfit if you want to do really serious work in education or entertainment. No. 1008-MZ equipment, consists of fireproof construction, motion picture and stereopticon lenses, slide carrier, one corrugated and two piano convex condensers, switch and box, collapsible brace leg stand, asbestos leads, lamphouse, special MAZDA LAMP fixture, one extra lamp socket, one spherical reflector, regular 1917 model MOTIOGRAPH mechanism with 2,000-foot magazines. Complete as described, F. O. B. Chicago, $225.00 (Shipping weight, boxed, about 245 lbs.) Motor drive attachment can be supplied, 100 volts, D. C, and 60 cycle, A. C, price $65. Write today for our FREE Booklet, describing Motiograph-Mazda Equipment. Address THE ENTERPRISE OPTICAL MFG. CO. 564-572 West Randolph Street, Chicago, III. Western Office: 833 Market Street, Sart Francisco, CaL