Reel and Slide (Mar-Dec 1918)

26 REEL and SLIDE foe Brandt President New York, N. Y. R. R. HoUister 1st Vice-President Dayton, Ohio Tirey L. Ford 2d Vice-President San Francisco, Cal. W. A. Harris Secretary Cincinnati, Ohio \V. F. Herzberg Treasurer Chicago, 111. EXECUTIVE COMMITTEE Joe Brandt, General Manager Universal Film Manufacturing Co. New York, N. Y. Tirey L. Ford, President Animated Film Corporation San Francisco, Cal. VV. F. Herzberg, Secretary Camel Film Co. Chicago, 111. R. V. Stambaugh, Manager Artfilm Studios Cleveland, Ohio R. R. Hollister, Manager Pyramid Film Manufacturing Co. Dayton, Ohio W. A. Harris P. O. Box 324 Cincinnati, Ohio Fred C. Lafln Illinois Athletic Club Chicago, 111. A. V. Cauger, President Kansas City Motion Picture Co. Kansas City, Mo. Harry Levey, Manager Industrial Dept. Universal Film Manufacturing Co^ New York, N. Y. Mr. A. V. Cauger Care of United Filmad Service Co. 1015 Central Street Kansas City, Mo. Mr. Leo Berry Care of The Theatre Advertising Co. Whitney-Central Bldg. ^ New Orleans, La. Mr. E. O. Blackburn i Care of The Metropolitan Co. = 908 Peter Smith Bldg. Detroit, Mich. 1 Mr. H. B. Hornaday | Care of The Ideal Curtain Co. g 224 N. Meridian Street Indianapolis, Ind. E Mr. J. S. Finkenbiner g Care of St. Louis Publishing Co. = Syndicate Trust Bldg. St. Louis, Mo. = Mr. Geo. L. Fix f Care of Fix Advertising Service Co. = 722 Columbia Bldg. Cleveland, Ohio 1 Mr. A. R. Morse g Care of Motion Picture Adv. Co. g 504 Scollay Bldg. Boston, Mass. § Mr. S. Guthmann = Care of National Theatre Adv. Co. g Victor Bldg. East St. Louis, 111. s Mr. N. A. Weinbaum i Care of Motion Advertising, Service = 304 Caswell Bldg. Milwaukee, Wis. i Mr. Wm. A. Lochren g Care of Lochren Film Adv. Service. Inc. g 706 Film Exchange Bldg., Minneapolis, Minn. = Mr. Fred C. Lafln | Care of Camel Film Co. = 3715 Grant Avenue Chicago, III. g Mr. Byington Ford = Care of Animated Cartoon Film Corp. g Hewes Bldg. San Francisco. Cal. i Mr. G. H. Whitcomb M Care of Animated Ad Service = 904-5 Ohio Bldg. Toledo, Ohio = Scenic Cartoon Film Co. g Atlanta, Ga. = Pyramid Film Co. g Dayton, Ohio s Kansas City Motion Picture Co. g Kansas City, Mo. = Mr. H. N. Nelson i Detroit, Mich. M Federal Development Co. g Cincinnati, Ohio g Art Film Company g Cleveland, Ohio g who has not used the screen, either slides or films, to exploit his plant, product or property. This has been brought about by reason of the real brains that are now directing the screen advertising of the United States, the solution of the problem of distribution and exhibition and the ease with which films may be made a part of the campaign of any advertiser in any line. This group of men have banded together, to work hand in hand, in an effort to carry their efforts to full fruition. It is their aim to devise and adopt high standards of practice, to raise the quality of the films and slides produced, to improve service rendered to advertisers, to apply the principles of good advertising to celluloid and glass, to study the intricate problems of this medium and to play even a more important role in the exploitation of the products of the American loom, factory, foundry and farm. Following are the standards of practice of the Association : We, the undersigned, members of the SCREEN ADVERTISERS' ASSOCIATION OF THE WORLD, pledge ourselves to the best of our ability: In all our business dealings with the public, with our employees and other film producers, to advance the interests and conform with the objects of this Association. To strive to accomplish the purposes of the Associated Advertising Clubs of the World and advance the interests of the organizations affiliated with it. To co-operate with each other and with all other producers to standardize production of screen advertising. To act in unison in giving to all advertisers equal fair treatment in service and rates. We pledge ourselves to the truth, the acme of advertising. Do you contemplate the production of motion pictures for an advertising or selling medium? Then don't forget that Your films MUST be photographically perfect. They MUST be properly arranged from an advertising and selling standpoint. ] You MUST have a plan for their] efficient use. MOTION PICTURES THAT WILL SELL YOUR PRODUCT Commercial Motion Picture Mfg. Co. 2436-40 Sheffield Ave., Chicago, 111. We sell the dandiest little portable projector. Please say, "As advertised in REEL end SLIDE," when you write to advertisers.