Reel and Slide (Mar-Dec 1918)

The best industrial reels will be described in this department. We aim to print reviews of all the newest, worthy productions, but age does not bar a feature which is of sufHcient quality to be of interest to our readers. Standard Sanitary Has Films The Standard Sanitary Manufacturing Co., Pittsburgh, has produced a motion picture of their plant in operation and showing how their products are turned out. This company, doing a big national business, has a distribution campaign w£ich is based on the dealer-help idea. Asphalt Paving Screened Motion pictures showing street paving done by the Barber Asphalt Paving Company of Philadelphia are being distributed and exhibited by means of Oe Vry portable projectors. The merits of asphalt and the Barber system are set forth in well chosen scenes, which make a decidedly interesting subject, aside from their value as an advertising medium. These films are exhibited largely for the benefit of city officials. Ignition System Pictured Scarcely an important concern connected with the automobile industry has failed to recognize the ,ralue of the motion picture. The Champion Ignition Company of Flint, Mich., is among the latest to adopt the screen as a means of displaying graphically the merits of their output. The Flint, Michigan, Films To "boost" Flint and its surrounding Michigan territory, the Flint Board of Commerce has had produced a reel of interesting scenes showing the industrial expansion and the commercial possibilities of the Jive little Michigan city. These pictures are intended for general circulation and have proven quite popular among the business men's associations who have seen them. For National Lamp Dealers? The National Lamp Works, Nela Park, Cleveland, are releasing motion pictures showing scenes in their big factories at Nela Park. These films are strictly of the "dealer help" variety and are Illllll shown by each dealer in his territory. The films are designed to inform the general public as to values in the various types of lamps, as well as to show how they are manufactured. A Scale Screen Campaign Toledo is known as the "home of Toledo Scales" — perhaps, as well as for being the "home of the Willys Overland." The Toledo Scale Company has made pictures of their big workshops,— which are of a sufficient general character to interest the public at large. Films are now to carry the Toledo Scale message to all corners of the world, according to the plans of the company. Brown Shoes Screened One of the biggest shoe factories in the biggest shoe manufacturing center in the world — St. Louis — has turned to the motion picture as a ready medium for the exploitation of their product— the Brown Shoe Company. Avery Company Makes Pictures Practically all of the implement manufacturers rely on the motion picture to convey to farmers the merits of their seeders, reapers, plows and other implements. Films are especially valuable in this connection, because of the weight and size of much of this machinery and the impracticability of moving it around readily. The Avery Company of Peoria has completed a set of moving pictures, showing their farm implements in use. J. I. Case Adopts Screen. The J. I. Case Threshing Machine Company (Racine, Wis.) is preparing to make motion pictures of their operations, on a large scale. The Diamond Film Co. (Chicago) is in charge of this work. Portland Cement Filmed. Essanay recently produced an interesting pic ture for the Universal Portland Cement Company of Chicago. This film shows some interesting things in the process of Portland cement manufacture and in the uses to which it is put. United Shoe Machinery Go. Uses Screen "Evidence" RE-U. S. GOVERNMENT vs. The United Shoe Machinery Company, in the recent dissolution suit instituted by the government on the ground that the company has effected an unlawful monopoly, the movies were employed to illustrate the operation of machines manufactured by the company and to familiarize the jurors with the mechanical processes involved — exhibition lasting forty minutes. Sidney W. Winslow, president of the company, and one of the defendants in the dissolution suit, explained the pictures as tliey were thrown on the wall of the court room. The entire process of manufacturing soles and heels to the uppers, known as "bottoming," was demonstrated. This process is regarded as the most important branch of shoe manufacturing. The government contends that the United Company has secured *an unlawful monopoly of the "bottoming" machines. When the picture show was ended President Winslow resumed his testimony. New Reels Feature Boy Scouts and Baden-Powell 4 4 r> OY SCOUTS TO THE RESCUE r^ or Aids of the Nationa," is the title of a ten-reel feature pictu-e produced in England and now being released in this country. _ It was made under the personal super vision of Lieutenant-General Baden-Powell, as a message to the boys of the world and is a dramatic story, cleverly introducing in its plot the work of the Boy Scouts and the training provided its members, enabling them to aid themselves, others and their country. The picture will be shown in this country, under the auspices of the Boy Scouts of America. The distribution is being handled by the Universal Film Manufacturing Company, and will be part of a nationwide drive to increase the membership of the Boy Scouts of America. We Use Portables in Selling Furnaces to Dealers BEN HOFFMAN, furnace manufacturer of Decatur, 111., recently had the Cincinnati Motion Picture Company produce a series of short subjects showing the various improvements and merits of his furnaces. Each salesman was supplied with a portable projector. In calling on dealers, the films were used to illustrate the salesman's talk. Clarence E. Runey of the Cincinnati Company says of this campaign : "Mr. Hoffman reports extraordinary results with this campaign. More orders than the factory could fill were secured." Uniz'ersal has produced a six-reel feature for the General Electric Co. -This is a scene from the first tzvo reels in the series. Fifteen Hundred Car Dealers Get Mitchell Films THE Mitchell Motors Co., Inc., of Detroit are exploiting the Mitchell plant and Mitchell cars through their 1,500 dealers in all parts of the United States. The care with which the cars are manufactured, the quality of material that enters into their production, is shown on the screen clearly. Frank A. Kapp, advertising manager of the company, says : "Since Mitchell cars are sold all over the country, ours must necessarily be a mass appeal. We secure a large and effective exhibition through our chain of dealers. Our films are particularly of interest to Mitchell dealer's prospects. They have been a very effective medium." Ghase & Sanborn Gompany Plan New Set of Screen Ads THE Chase & Sanborn Company of Chicago, pleased with the results of past experience with the screen, have contracted to produce some new short subjects for general distribution throughout the country, exploiting their coffee brands. These pictures are to be of the highest quality and will show models demonstrating the proper concoction of coffee. The production and service on this campaign is in the hands of D. R. Himmelhoch, sales manager of the Diamond Film Co,, Chicago. Separator Firm Includes Reels in Sales Plan THE Warren Swedish Separator Company of Chicago has produced a reel of interesting moving pictures which offer an excellent demonstration of their separators. These films will be distributed largely through the company's dealers and will be shown for the benefit of farmers and dairy men. The peculiar features of the separator are easily demonstrated by means of pictures.