Reel and Slide (Mar-Dec 1918)

REEL and SLIDE 31 OFFICIAL ORGAN OF THE SCREEN ADVERTISERS' ASSOCIATION OF THE WORLD OFFICERS JOE BRANDT President New York R. R. Hollister 1st Vice-President Dayton, Ohio Tirey L. Ford 2nd Vice-President W. A. Harris Secretary W. F. Herzberg Treasurer NEWS NOTES At a meeting of the Executive Board it was unanimously voted to appoint "Reel and Slide Magazine" the official organ of the Screen Advertisers' Association. Members are respectfully requested to mail each week to Harry Levey, 1600 Broadway, New York, items of interest for this page. During this month the Screen Advertisers' Association will give a moving picture entertainment and smoker in New York, under the personal direction of Joe Brandt, president, and Harry Levey. The purpose of this afffir is to raise sufficient funds for the treasury to enable the Association to make a representative showing at the convention of the Associated Advertising Clubs of the World in California in July. All members are invited to show some of their film productions and donate toward the exhibition expense. Advertising men of all kinds, buyers and sellers of space, will be present and it will be quite an advantage for any members to have examples of their work projected. * * * "California and You." So went the popular song. Are you going? Yes, in July the convention of the Associated Advertising Clubs of the World, including the Screen Advertisers' Association, of which you are a member (or should be), takes place in California. The Screen Advertisers' Association must make as good if not a better showing that at St. Louis last year. Come along and let us exchange a few ideas for the betterment of everybody's business in general and our business in particular. Reservations should be made for the showing of your work in the advertising field. This is going to be the biggest event of its kind and you'll never have the opportunity to meet so many men who buy the goods you sell. Shoot a wire to Joe Brandt, 1600 MEMBERSHIP Article From Constitution All reputable manufacturers of advertising, industrial or commercial Alms or advertising stereopticon slides, and all corporations. Arms, co-partnerships and individuals offering a service approved b,v this Association, for the distribution or release of advertising, industrial or commercial films, or stereopticon slides, shall be eligible to membership in this Association, upon signing the pledge of the standards of practice of this Association, and the payment of the initiation fee, hereinafter provided for, providing such manufacturers, corporations, firms, or individuals shall have boen engaged in the business of manufacturing advertising, industrial or commercial motion pictures, or advertising stereopticon slides, or the release or service incidental to the distribution of advertising, industrial or commercial motion pictures or stereopticon slides, for a period of at least six months prior to acceptance of application tv>r membership in this Association, and shall have produced or handled at least two national or local accounts for •eputable firms in a satisfactory manner, and shall have a net worth of not less than $10,000.00 lawful money of the United States, or can furnisli a satisfactory bond in lieu thereof. — Each application for membersliip in the Association shall bo endorsed bv at least two members of the Association, in good standing, and shall be referred to a committee on membersliip, to consist of not more than five, nor less than three, members of the Executive Committee of this Association, to be named by the President, and to hold office until the next annual meeting held after their appointment; it being provided that in the event such committee on membership shall favorably report the applicant for membership, such application shall be voted upon by the members of tlie Executive Committee. In the event that two or more members of the committee shall vote against the admission of the applicant, such application for membership shall be refused and the applicant shall not be considered again for membership prior to six months from date of such action. An initiation fee of $100.00 shall accompany the application of any manufacturer, corporation, firm, co-partnership, or individual engaged in the manufacture of advertising, industrial, or commercial film, which shall be returned to applicant in the event application is refused. An initiation fee of $50.00 shall accompany the application of any firm, co-partnership, or indi\'idual solely engaged in the distribution of advertising, industrial or commercial films, or stereopticon slides, whicli shall be returned to applicant in the event tlio application is refused. An initiation fee of $25.00 shall accompany the application of any manufacturer, corporation, firm, co-]>artn6rship. or individual engaged in the manufacture of stereopticon slides. An initiation fee of $100.00 shall accompany the application of any manufacturer, corporation, firm, co-partnership, or individual, engaged in one or more of the above classifications. NEWS NOTES Broadway, New York, telling him to put you down with the rest of the bunch. Now! Harry Levey represented the Screen Advertisers' Association at a meeting of the Division of Advertising of the Committee on Public Information, held at the New York Advertising Club, Tuesday evening,. April 23d. H. W. Johns, chairman of the division, asked Mr. Levey to address the meeting and report how far the film industry has advanced in government work. Mr. Levey said; "The screns of the country are open for any propaganda the government wishes to carry on. The motion picture theaters furnish a circulation of 20,000,000 people a day. We have been boosting the different drives being conducted by the government in every motion picture produced and have made film, especially for the Liberty Loans, War Savings Stamps, Red Cross, Fuel Administration, Food Conservation, Shipbuilding Board, Department of Agriculture and the Treasury Department. The motion picture industry has co-operated with every department of the army and navy and has done some remarkable recruiting work. We have also furnished our boys with entertainment and have assisted in proclaiming the supremacy of Americanmade products. "We are ready to receive any copy to be exploited from this division at any time, or any pictorial matter that they wish to show in animated form. The Screen AdveTtisers' Association intends to hold a meeting in the very near future and we wish all the gentlemen here to attend." Mr. Johns told Mr. Levey that every effort would be made to devise special copy for the screen advertising, and Charles Dana Gibson, chairman of the Pictorial Display Division, said that work would immediately be begun on a series of cartoons to be animated for screen production. APPLICATION FOR MEMBERSHIP Harry Levey, Chairman Executive Committee, Screen Advertisers' Association of the World Care of Universal Film Mfg. Co., 1600 Broadway, New York " Kindly send me the Pledge of Standards of Practice and all particulars necessary for my becom Advertisers' Association of the World. ng a member of the Screen Date Name Firm Nature of Business i