Reel and Slide (Mar-Dec 1918)

REEL and SLIDE 35 OFFICIAL ORGAN OF THE SCREEN ADVERTISERS' ASSOCIATION OF THE WORLD OFFICERS JOE BRANDT President New York R. R. Hollister 1 st Vice-Preside n t Dayton, Ohio Tirey L. Ford 2nd Vice-President W. A. Harris Secretary W. F. Herzberg Treasurer News Notes Tirey L. Ford, recently sent the following letter to Joe Brandt, president of the Screen Advertisers' Association : My Dear Mr. Brandt : Replying to j'our letter of June 12th, 1918, permit me to say that, although I am entirely out of the advertising business and am in no waj' connected with the film industr}', I shall take pleasure in attending the approaching convention. I look forward with pleasure to meeting you and the other gentlemen of whom I have heard favorable things from my son Byington. \'ery truly yours, (Signed) TIREY L. FORD. * * * A number of new members will be admitted to the Association at the next meeting, which takes place in San Francisco on July 7th, at the Convention of the Associated Advertising Clubs of the World. * * * H. V. Stambaugh of the Artfilm Studios, Cleveland, says of the San Francisco convention: "I appreciate the importance of this meeting and the opportunities it offers us. It is our desire to continue to co-operate with you and avail ourselves of th«se opportunities." ^ ^ ^ If you have the advertising priv ileges for motion pictures or slides in any or all the theatres of your city let the Association know, because frequent requests for such information are made to us by national advertisers. * * * W. A. Harris, formerly president of the Screen Advertisers' Association, is now in the Government Service. He is Supervisor of Production, Ordnance Department, U. S. Army for the District of Cincinnati. In a letter to President Brandt, he says : "Give my best wishes to all of the members of our Association and convey my regret at being unable to attend the San Francisco convention." ^ ^ ^ Many examples of commercial and industrial films and slides will be shown in the Projection Hall at the San Francisco Convention. All members having subjects to exhibit should bring them along to the "big show." A canvass of the members of our Association shows that numerous contracts have been given for screen advertising, denoting big business for the year. Numbers of national advertisers are beginning to use the screen exclusively of all other mediums to test out its power. So far the screen is more than holding its own. May Irwin, the famous comedienne, culinary expert and cattle fancier, is soon to appear in a two-reel industrial film, made by the Universal Company, entitled, "Thoroughbreds." To make this picture a stock company was formed that will remain intact for the filming of the many other commercial stories, with heart interest, that the Universal has in preparation. "Thoroughbreds" was made at Southington, Conn., for the American Jersey Cattle Club, and is intended as propaganda to interest young folks in raising Jerseys. Miss Irwin enacts the role of an up-to-the-minute business woman who, although ignorant of matters rural, wins success as a farmer through perseverance and sound business methods. Among the prominent stars in the half million dollar cast of cow performers appearing in this picture is Oxfords Briar Flower, for which the Brooks Farm at Baryville, N. Y., recently paid $10,000. Miss Irwin is a prominent member of the American Jersey Cattle Club and was the first to call their attention to the need of a film advertisingcampaign to increase interest in the raising of Jerseys. " APPLICATION FOR MEMBERSHIP Harry Levey, Chairman Executive Committee, Screen Advertisers' Association of the World Care of Universal Film Mfg. Co., 1600 Broadway, New York Kindly send iiie the Pledge of Stan Advertisers' Association of the World. dards of Practice and all particulars necessary for my becoming a member of the Screen Date Name Firm Nature of Business •