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REEL and SLIDE
35
The Modern Way of Selling
When the modern salesman starts out on a trip to visit prospects in his teiritory, he takes the Company's stock in trade with him in the form of a DeVry Portable Motion Picture Projector equipped with film which tells the sales story in the most effective way. The DeVry weighs less than twenty pounds, is easier to carry than the suit case it resembles, and in this case the salesman may carry anything, from railroad trains and printing presses in motion to dynamite explosions.
The man who is buying an expensive machine that is designed to last a lifetime and that seemingly represents an investment disproportionate with the value received, is probably not inclined to sign the order on the evidence of the salesman's talk alone, even though it be backed up by testimonials and drawings. Doubtless he will want to see the machine in action. How does it work? What can it do?
So the salesman places the DeVry on a table or desk, attaches to a convenient electric light socket, touches a button and throws on the wall a series of "movies" which shows the machine in the course of construction and in actual use, perhaps, in various parts of the globe. When the last picture is shown, the buyer feels that he knows more about the product than the salesman could tell him in half a day's time. And so he does. That's the modern way of selling. The DeVry has become a part of the standard equipment of the sales forces of many of our notably successful business houses.
Let us tell you more about the DeVry, and something of the benefits of its application to your sales promotion work. Write today for catalogue G.
The DeVry Corporation
113 North Wells St.
Chicago, U. S. A.
"Motion Pictures"
We undertake to produce Motion Pictures of industrial plants for educational and advertising purposes. We also make Animated Cartoon Advertising Films, and little Playlets for the Retail Merchants.
Excellent Developing and Printing for the Trade.
Perfect Titles. Efficient Workman.
We can serve you well.
NELSON MOTION PICTURE STUDIOS
63 Esist Elizabeth Street, Detroit, Michigan
Cadillac 6703
Please say, "As advertised in REEL and SLIDE," when you write to advertisers.