Reel and Slide (Mar-Dec 1918)

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SCENARIO — PRODUCTION — DISTRIBUTION MdERFElLOWSIDEA SEVERAL makers of incubators have used motion pictures with success in creating a demand for their product. One of these, produced bv Atlas not long ago, contained a scene which is said to be responsible for the fact that the film is extraordinarily popular. This scene consists of a rooster fight — -a real one. Screams of laughter are said to invariably result when this point in the picture arrives. * * * A MANUFACTURER of auto trucks who has widely advertised durability, recently made motion pictures of his trucks in action, under the worst possible conditions. On a wet day, he had a driver "skid" a truck, going full speed, into a gutter. The force of the impact against the curb was demonstrated clearly and also the fact that the wheel easily stood the strain. It was very effective. * ♦ * ANEW YORK bookstore, doing a national business, has produced a short reel giving some interesting information concerning modern bindery methods. In order to make this film useful as well as interesting, the most approved method of opening and caring for a new volume is shown. Great demand for the use of this picture among schools and colleges has been the result. * * * THE Barber's Association of Chicago is planning a film campaign in local theaters, designed to increase trade. It is the aim to drive home the idea that men should get shaved in the barber shop. The theme is to be treated humorously, funny whiskers and the travail of the self shaver being brought out amusingly. * * * EVEN such a serious theme as furniture manufacture offers endless opportunities for human interest and amusement. A furniture reel, being produced for a firm in the East, has a couple of comedians acting as furniture movers. They appear only at intervals, between the instructive scenes, but they put the audience in good humor and focus attention on the main idea with success, it is said. * * * HERE is a tip for the busy factory superintendent. It comes from NewYork. A New York manufacturer of tools, in charge of a huge organization, found it difficult to keep in his mind's eye the various departments under his management. He tried out various ideas to help him visualize things and then hit upon the motion picture screen. A dozen short films were produced showing the principal departments in actual operation. These are kept in a safe in his private office, numbered and labeled. He keeps a De Vry projector on his table at all times, attached to the current. When he wants to visualize operations in any department, he has his secretary take out the desired film, adjust it and run it off for him. All he has to do is to swing around in his swivel chair. This method proved so effective that it is being extended even further, to embrace every department. A PRACTICE that might well surprise the average business man has been in effect for some time in the plants of the U. S. Steel Corporation. At regular intervals during working hours, the crews have been stopped in the middle of their work and given an exhibition of the Safetv First moving pictures owned by the company. This is all done on the company's time. It is believed that the men will be more likely to remember the precautions depicted on the screen if they see it when actually on the job. ^ ^ ^ PORTABLE projectors enable your picture to be exhibited in the offices of men you want to reach, and in this connection, I offer a suggestion. In private offices where only a small picture is required, instead of carrying a cumbersome screen, use a sheet of white litho paper, coated one side, which is readily obtainable from printers or paper jobbers, in sizes as large as 29x44 inches. A sheet of this paper may be folded into small compass and easily fastened to the wall with thumb tacks. It has a mirror surface that is practically equal to the best metallic screen and the cost is so small that sheets may be thrown away when they become soiled or creased. * * * RECENTLY the Atlas Company produced a picture for the Moline Plow Company, showing how the tractor may be used in farming. A striking feature of this picture which has been widely commented on is that scene which shows the tractor being used in night plowing. Huge lights, in an open field, enabled the Atlas camera man to photograph the tractor at work during hours which are usually of no value to the less progressive farmer. E. J. CLARY. iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiimiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiiiHiiniiiiiiiiniiiminmni^ Judge a Producer By His Customers BIG National Advertisers, like the Westinghouse Company, and the Pennsylvania Railway, are conservative in buying advertising. When they choose a producer to make their film, they make certain of his ability to do a good job. WESTINGHOUSE AND A SCORE OF OTHERS AS BIG— have chosen us — not only for one production, but for several. The Pennsylvania R. R. Writes: Mr. George Bates, Manager, Pittsburgh Commercial Motion Picture Co. My dear Mr. Bates: The motion picture film of the Pennsylvania Railroad in the Pennsylvania station. New York territory, referred to in your letter of December 9th, received. We have projected the film and find it of very good quality, both in photography and representation of the Pennsylvania Railroad electrification. We have written Mr. Cole, thanking him for the film. Yours truly, H. T. WILKINS, Special Agent. Don't Experiment With Your Time and Money— Get in Touch With Us— Today. PITTSBURGH COMMERCIAL MOTION PICTURE CO. 938 Penn Avenue :: PITTSBURGH, PA. GEORGE BATES, Mgr. 38