Reel and Slide (Mar-Dec 1918)

Record Details:

Title:
Reel and Slide
Date:
Mar-Dec 1918
Publisher:
[Chicago, Class publications, inc., etc.]
Volume:
Moving picture age
Leaf #:
000215
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Early Cinema and Non-Theatrical Film
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Date Added:
December 21, 2023
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

(UNIVEBL^g) Industrial Department UN\ME.RSAL BRANCH WHICH COV&P.S THE S0R.ROUNDING TEfcRlTbOV WITH yowiR Films ^ ... . "^ Mot an occasional showing in some obscure hall, but actual feature bookings in every theatre of every town in the country or any particular territory you wish to cover. THERE IS ONLY ONE WAY TO PUT OVER YOUR MESSAGE IN FILM FIRST: The story must be written by specialists who find the angle that will be most acceptable to the general public. SECOND: The photography and direction must be the work of experts. Anyone with a camera can "take" pictures and tell people where to stand, or sit, or walk; but for industrial pictures that are intended for general distribution the photographer must know his business and a great deal about YOUR business. The director must be an Advertising Man who knows motion pictures from A to Z. THIRD: The Distribution must be supervised by a SALES MANAGER who conducts YOUR campaign as if it were his own. When this has been done, Motion Picture Advertising finds its place in the advertising world along with the other tried and proven mediums of publicity. Send for our illustrated folder showing how we are doing it for the other fellow. Industrial Department UNIVERSAL FILM MANUFACTURING COMPANY Largest Manufacturers and Distributors of Films in the Universe 1600 Broadway . . . . New York City