Reel and Slide (Mar-Dec 1918)

^^T|r''/T' is in my mind not only to bring" the motion picture industry into the fl 1 1 fullest and most effective contact with the nation's needs but to give ^^1 1 some measure of official recognition to an increasingly important factor ■ I in the development of our national life. The film has come to rank as a very high medium for the dissemination of public intelligence, and since it speaks a universal language it lends itself importantly to the presentation of America's plans and purposes." — woodrow wilson Lyne S. Metcalfe, Editor CONTENTS PAGE Editorial 3 Making Movies at Night 4 Winning Exhibitors to Screen Ideals — By Irene Farrell, Latin and English, Des Moines Schools 5 Helps Government Study Visual Instruction 6 Creel Bureau's New War Reels Shown to Rotarians 6 How a Small Church Uses Films— By Rev. Thomas W. H. Marshall, Pastor M. E. Church, Webberville, Mich 7 How to Use a Motion Picture Camera — By J. Frank Martin 8 Dr. Newell Dwight Hillis Puts Atrocities on Slides 8 Red Cross Controls War Film of American Fighters 8 The Wisconsin Idea; How It Operates — By Jonas Howard 9 Among the Schools and Churches 10 Up — With the Moving Picture Mountaineer 11 Germans Educate Neutrals With Films 12 Health and Welfare Films Released by Bureau — By Francis HoUey, Director Bureau of Commercial Economics 13 With the Reel Observer — By Henry MacMahon IS Urges Cleaning Up of Picture Houses — By Orrin G. Cocks, Secretary, National Committee for Better Films 16 Educationals . ., 19 ? — Ask Us — ?. Questions and Answers 20 U. S. Government Produces Film, "Bridge of Ships" 20 Projection 21 Picture Records of Cannibals of South Sea Islands 23 PAGE Three-Reel Patriotic Picture, by Cleveland Juveniles 23 "History of Belgium" Reels Show Devastation 23 Slides 24 U. S. to Educate Russia With Pictures 25 Conversational Slides Used by Big Picture House 25 Getting Dealer Aid on a Picture — By E. J. Clary 27 Movies Hold the Stage at Salina Tractor Meet 28 "Epic of Coal," in the Making 28 How Can I Get My Product in the Movies? — No. 2, The Sales Scenario — By Lyne S. Metcalfe 29 Founders' Films Enter Unique Field — By W. C. A\'right, Supt.. Service Bureau, National Founders' Association 30 Filming the Propaganda Feature — By H. G. Wilson, Assistant Secretary, Underwriters' Laboratories 31 Only Woman Ad-Screen Expert Talks — By E. J. Clary 33 Non-inflammable Film; How and When? — By Alexander F. Victor 34 Borden Condensery Offers Educational Films 35 American Hoist and Derrick Has Motion Pictures 33 The Other Fellow's Idea 37 This Firm Uses 100,000 Lantern Slides — By E. P. Corbett, National Cash Register Co 38 Exploiting Garments by the ICO-Foot "Trailer" — By I. E. Gold mann. Manager, Cohen, Friedlander & Martin Co 39 Tire Dealer Lauds Pictures Used in Local Campaign 39 Association News 40 Interesting Announcements to Be Found in the Advertising Pages EQUIPMENT I'AGE Uniscope Co (Inside front cover) Arthur E. Curtis 1 Bass Camera Co 7 Erker Brothers Optical Co 12 Educational Film Co 12 Victor Animatograph Co 13-23 De Vry Corporation 14-32 Filmgraphs, Inc 16 Lea-Bel Film Co 18 Capital Merchandise Co 20 Thomas J. Owen 22 The Autopticon Co 22 Greater New York Slide Co 24 Excelsior Illustrating Co 24 Burden & Salisbury 2.5 Camel Film Co 26 Commercial Motion Picture Mfg. Co 28 EDUCATIONAL FILMS PAGE 1 Arthur E. Curtis Educational Film Co ■ 12 Filmgraphs, Inc 16 Educational Films Corp 17 Lea-Bel Exchange 18 Capital Merchandise Co 20 Camel Film Co 26 LANTERN SLIDES Erker Bros. Optical Co 12 Filmgraphs, Inc 16 Autopticon Co 22 Thomas J. Owen 22 Greater New York Slide Co 24 Excelsior Illustrating Co 24 Victor Animatograph Co 23 Burden & Salisbury 25 INDUSTRIAL FILMS Filmgraphs, Inc 16 Educational Films Corp. Camel Film Co 17 26 Commercial Motion Picture Mfg. Co 28 Films of Business Corporation 30 Pittsburgh Commercial Motion Picture Co. . . 30 Diamond Film Co 31 Atlas Educational Film Co 32 Pathe — Leggett-Gruen 36 Animated Advertising Service Co 39 Universal Film Mfg. Co (Inside back cover) Baumer Films, Inc (Back cover) Reel and Slide magazine is published the first day of each month by Class Publications, Inc., at 418 S. Market street, Chicago, 111. Subscription price: 15 cents per copy, $1.00 per year, postpaid, in the United States and possessions; Canada, $2.50. Edward F. Hamm, President. William Eastman, Vice-President. William C. Tyler, Treasurer. (Copyright, 1918) 2