Reel and Slide (Mar-Dec 1918)

12 REEL and SLIDE Motion Picture Machines Victor Stereoptieons Victor Animatograph M. P. Machines Bausch & Lomb Balopticons and everything pertaining to projection of slides and film. SLIDES MADE TO ORDER Our new 144 page CATALOG will interest you ERKER BROS. OPTICAL CO. 608 Olive St. ST. LOUIS, MO. Germans Educate Neutrals With Films (From La Renaissance, Paris.) SINCE the first months of the war Germany understood the superior advantage that could be gained through this marvelous instrument of propaganda — the motion picture. She handled the proposition with her customary perfidy and organization. During the first year of hostilities Germany made use of the Pathe studios at Berlin to inundate Europe and the two Americas with films stamped with the celebrated trade-mark — the chanticleer — and reproduced under this fine French standard series of scenes and pictures, taken at Charlottenburg, showing the so-called outburst of joy with which the French villages and Belgian hamlets greeted the entry of the German armies. This deception was quickly unmasked. It had this advantage to France that the government soon recognized that moving picture propaganda was an all-powerful agent of persuasion and was responsible for the creation of that useful Service Cinematographique de'l Armee, which very happily counterbalanced in the non-belligerent countries the influence which Germany and her motion pictures had begun to exercise. Germany Buys Up Theaters But Germany is resourceful in her perfidy. Here is her latest activity in this line. For several months the French, being in touch with affairs in the neutral nations, have learned that in all the important cities of these countries Germany has just bought with the expenditure of huge sums of money all the important motion picture theaters. To-day, in all corners of the earth where the motion picture penetrates, there is hardly a theatre which escapes the control of this despotic Berlin society. There are some countries where French companies own certain theatres and have stoutly resisted all the monetary temptations of the boches. Beaten on this score, the German agents have purchased the ground on which the theatres were built and informed the French proprietors that they would have to get out when their leases expired. The consequences of this German campaign will result in the French film and the French thought being banished from the world market except in the allied countries. Suggests Government Aid The government has taken steps to prevent this monopoly of the film market in neutral countries. An appeal has been sent out to French manufacturers requesting them to join in a syndicate of the four nations of the Entente and contribute an equal sum of money to combat the German activities. Unfortunately, the war has greatly handicapped our moving picture industry. It is not in the position to make any financial sacrifices. Under these conditions a great many publications and people have voiced the opinion that the government ought to take hold of the problem and contribute the necessary financial support as it has done in the case of manv other industries. Wait before installing a projector in your institution. Get all the FACTS. Investigate the ZENITH. Compare what it will do with its price. Learn about its special features and its manifold advantages. Consider This — SAFETY— Built for institutional use — equipped with special devices for your protection. DURABLE— A stanch, carefully machined product, constructed to stand wear. SIMPLE— Anybody can operate the ZENITH in a very short time. Operates from any electric light socket. PERFECT PICTURES— Clear, sharp images, brilliant illumination, no flicker or jerkiness possible. Let Us Place in Your Hands All the Facts About This Remarkable Projector. Write Us TODAY THE ZENITH A light, portable moving picture projector, taking standard width films, 1,000 foot magazine, operating by MAZDA lamp, from any electric light socket. Manufactured by The Safety Projector and Film Co. EDUCATIONAL FILM CO. Film Exchange Building We Are Agents for the best educational films produced. We distribute the productions of the Educational Films Corporation of America, producers of the Ditmars Animal Pictures, Robert Bruce Scenics, Katzenjammer Kids, Newman Travelogs, and Happy Hooligan, etc. We Give Special Attention to programs for schools, colleges, churches, lodges, clubs, Y. M. C. A. branches and Community Centers. Our service is prompt and efficient— our rates are within your reach. Send for Our Educational Film List It Will Pay You Well MINNEAPOLIS, MINN.