Reel and Slide (Mar-Dec 1918)

REEL and SLIDE 39 Universal Industrial Films Universal System HARRY LEVEY has been producing films for every conceivable industry from the manufacture of toothpicks to aeroplanes. In his search for material he found that one great industry has never been pictured on the screen — the motion picture industry. He immediately saw Carl Laemmle, president of the Universal, and "sold" him the idea of having the Universal plant and product pictured just as many other large manufacturers in other lines are doing. This resulted in the making of a contract between the Universal Film Manufacturing Company and its own industrial department. The latter is to make a complete multiple reel motion picture depicting the entire story of a film_ production. Among the very interesting scenes to be shown are : the preparation of a scenario ; the building of the scenery; the makingof props and wardrobe, and the actual taking of the picture on some of the magnificent locations in and about Universal City. The reviewing of the finished film by the officials in the New York office will then be shown, also every detail of developing, printing, titling, editing and cutting in the New Jersey laboratories. IT SHOULD BE ^^omebody's Business The authoritative announcement is made by Director Chas. S. Hart, of the Division of Films, Committee on Public Information, that the World Film Corporation, which is now distributing "America's Answer," will also handle the distribution for "Under Four Flags," the third U. S. Official War Picture, which will have its first showing early in November. to keep closely in touch with all the best new ideas in screen advertising. Methods of production, and distribution of commercial films advance and improve so rapidly that somebody must make this their ONL Y business. M A C A Z. I N E Service Department attends to this business exclusively. And it is done for the benefit of its readers. Whatever you want to know about screen advertising, our Service Department can tell you That Is Our Business — and No Charge Write to Us Today SCREEN LECTURES Something new in slides telling the whole story FILM LECTURES Motion pictures which will give 100% advertising We specialize in producing Scientific, Welfare, Safety and Propaganda films and lantern slide lecture sets. We will compete in technique with any producer and deliver only the best / FILMGRAPHS-Educationals PRODUCING I PICTUREPOEMS-Vizualized Poetry Novel and Original/ FUNNYGRAPHS-Original Comedies Subjects J JOKERGRAPHS— Original Comedies POPULAR! SCIENCE SCREENGRAPHS — Scientific Educationals FILMGRAPHS, Inc, Operated bj the Lessor, J. Frank Martin, 981A Union Arcade, PittsBurgh, Pa. Please say, "As advertised in REEL and SLIDE," when you write to advertisers.