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REEL and SLIDE
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WHY ATLAS? "'-Ssieen Copy
Preparation of the scenario is part of ATLAS SERVICE.
Our scenario department specializes in this highly important line of work.
What Effective Screen Copy MUST Do
It must please— like the comedy.
It must grip — like the photodrama.
It must inform^ — like the text book.
It must convince — like the personal demonstration.
Therefore, an expert knowledge of these elements must be
included in the sales-scenario. Without this fine balance
the resultant picture falls short. The ATLAS COMPANY was among the first to get this fine
balance in its productions. Each scene is carefully
weighed in every script prepared by ATLAS. Each title is
written to get an effect. The past productions of ATLAS are the best proof that screen copy effectiveness is not an accident but a certain result.
One of these productions will he screened for you in your office on request
Atlas Educational Film Company
63 East Adams Street
CHICAGO, ILL.
SCREEN LECTURES
Something new in slides telling the whole story
FILM LECTURES
Motion pictures which will give 100% advertising
We specialize in producing Scientific, Welfare, Safety and Propaganda films and lantern slide lecture sets. We will compete in technique with any producer and deliver only the best
/ FILMGRAPHS-Educationals PRODUCING I PICTUREPOEMS-Vizualized Poetry
Novel and Original/ FUNNYGRAPHS-Original Comedies
Subjects J JOKERGRAPHS— Original Comedies
POPULAR SCIENCE SCREENGRAPHS
— Scientific Educationals
FILMGRAPHS, Inc.
Operated by the Lessor, J. Frank Martin,
981 A Union
ArcTde, Pittsburgh, Pa.
Please say, "As advertised in REEL and SLIDE," when you write to advertisers.