Reel and Slide (Jan-Sep 1919)

jfff I hold that one cannot rely on speech alone to make himself underm stood or to gain and hold attention. A dramatic supplement is needed. W j It is better to supplement whenever possible with pictures which show ^1 the right and wrong way; diagrams are more convincing than words and pictures are more convincing than diagrams. The ideal presentation of a subject is one in which every subdivision is pictured and the words are used only to connect them." —JOHN H. PATTERSON. (National Cash Register Co.) Lyne S. Metcalfe, Editor CONTENTS PAGE Editorials 3-4 With the Reel Observer— By Henry McMahon 5 Outdoor Pictures 6 Policy Standards of Review Board 7 Building a Film Story on Pig Iron — By J. R. Morehead, Rogers, Brown & Co., Cincinnati 9 Ottawa, 111., Library Shows Films for the Juveniles 10 Routing vs. Direct to Slide User Plan— By Alfred W. Abrams, New York State Department of Education U Ad Slides — Good and Bad — By Jonas Howard 12 Motion Pictures Ideal Medium for Resort Advertising— By E. J. Clary 1>2 Canada Teaches Farmers with Films — By J. Cameron Secord 13 Wants of Soldiers Indicate Future Ideals of Screen — By Edward L. Hyman, Director, Picture Division, Commission on Training Camp Activities.... 14 Sales-Scenario That Grips and "Sells" — By E. J. Clary 15 "Maybe Stone Has It," Oddest Shop in the World of Films— By H. M. Brice 16 PAGE Y. M. C. A. Department of Pictures Gets New Subjects 16 Sees Need for Reissue Plan to Aid School Picture Programs 16 Animated Diagrams Teach Mechanics — By E. Dean Parmelee 17 Here and There 18 Taking the Cinema to Mill and Shop — By George J. Zehrung, Secretary, Industrial Department International Committee of Young Men's Christian Associations 19 Film Best Trail Blazer for U. S. Industries Abroad — By Orrin G. Cocks 20 Evolution of Film Projection Booth — By F. H. Richardson 21 Slides 22 ?— ASK US— ? 22 Non-inflammable Film — How and When?— By H. A. De Vry 23 Proj ection 26 Other Fellow's Idea 27 Productions Worth While 28-40 Where to Rent the Films — List of Exchanges 29 Screen Advertisers' Association Page 30 Interesting Announcements to Be Found in the Advertising Pages EQUIPMENT Uniscope Company 1 Nicholas Power Co 31 United Theater Equipment Co 34 Victor Animatograph Co 36 Argus Enterprises, Inc 35 Joseph Hawkes 35 Universal Motor Co 34 Beseler Lantern Slide Co 36 Mcintosh Stereopticon Co 38 Excelsior Illustrating Co 40 Thomas J. Owen 41 Blakely Printing Co 47 Autopticon Co 43 Atlas Educational Film Co 46 Filmgraphs, Inc 47 Arthur E. Curtis 44 De Vry Corporation 48 page Pathescope Co. of America. page .. 42 FILM PRODUCERS AND DISTRIBUTORS Baumer Films, Inc (Back cover) Robertson Cole Co... (Inside front cover) Camel Film Co 33 Films of Business Corporation 36 Argus Enterprises, Inc 35 "Maybe Stone Has It" 36 Cosmofotofilm Co 36 Diamond Film Co 38 Pittsburgh Commercial Motion Picture Co 40 Exhibitors' Booking Agency 45 Leggett-Gruen Corporation 43 Atlas Educational Film Co 46 page Filmgraphs, Inc 43 Arthur E. Curtis 41 Educational Films Corporation 39 Argus Laboratories 44 Universal Film Mfg. Co. (Inside back cover) Pathescope Company of America 42 SLIDES Keene Sample Case Co 32 Victor Animatograph Co 36 Argus Enterprises, Inc 35 Joseph Hawkes 36 Beseler Lantern Slide Co 34 Mcintosh Stereopticon Co 38 Excelsior Illustrating Co 45 Thomas J. Owen 46 Autopticon Co 43 Filmgraphs, Inc 47 Classified Page 37 Reel and Slide magazine is published the first day of each month by Class Publications, Inc., at 418 S. Market street, Chicago, 111. Phone Wabash 912. Subscription price: 15 cents per copy, $1.00 per year, postpaid, in the United States and possessions; Canada, $2.50. Edward F. Hamm, President. William Eastman, Vice-President. William C. Tyler, Treasurer. (Cjpyrlfkt, 1918)