Reel and Slide (Jan-Sep 1919)

REEL and SLIDE r M A. G J\. ZL I N E CONTRIBUTING EDITORS EDUCATIONAL FREDERICK STARR, Professor of Anthropology, University of Chicago. WILLIAM H. DUDLEY, Chief of the Bureau of Visual Instruction, University of Wisconsin. LLOYD VAN DOREN, Department of Chemistry, Johns Hopkins University. CHARLES ROACH, Visual Instruction Service, Iowa State College of Agriculture and Mechanical Arts, Ames, la. B. A. AUGHINBAUGH, Principal of the Mingo School District, Mingo, O. D. R. Egbert, Managing Editor INDUSTRIAL A. B. JEWETT, Director of the Photographic Department, Ford Motor Company, Detroit, Mich. JACK W. SPEAR, Todd Protectograph Company, Rochester, N. Y. CONTENTS PAGE Editorial 6-7 Films Picture Effect of Music on Wild Animals 8 Philadelphia Museum Teaches Thousands With Films — By Charles R. Toothaker, Curator 9 Educator Says Movies Influence Children More Than the Church 10 Getting Dealers' Cooperation on Industrial Films — By E. J. Clary 11 Advantages of Slide Advertising Compared to Other Media — By Joseph Coufal 12 Handling the Problem of Juvenile Films in the Orient — By Bulchand Karamchand, B. A 13 Making Motion Pictures Pay the Expense of Social Welfare Work— By Warren M. Covill. 14 Telling the Story of Oleomargarine With Pictures — By Robert Woods 15 Ad Slides — Good and Bad 16 PAGE Educators Urged to Supervise Their Motion Pictures—By Albert C. Derr, D. D., Ph. D 17 Film Selection Standards for Teachers and Clergymen (National Board of Review — Part 4) 19 Making the Most Out of a Big Campaign with Pictures 21 Here and There 22 Classroom Cinematography 23 Educator and Producer Must Cooperate to Get Better Films — By Prof. Frederick Starr 23 Mass Instruction — The Ford Moving Picture Experiment—By Lyne S. Metcalfe 24-25 Instructional Productions of the Month 26 The Other Fellow's Idea 27 Productions Worth While 28-29 Slides : 30 ?— Ask Us—? 30 Proj ection 3'1 Interesting Announcements to Be Found in the Advertising Pages EQUIPMENT page Uniscope Company 1 Nicholas Power Company 33 Chicago Case Company 34 Camel Film Company 35 Pathescope Company 36 Joseph Hawkes 36 Scott and Van Altena 38 Riley Optical Instrument Company 38 United Theatre Equipment Corporation 38 Universal Motor Company 38 Burke and James, Inc 39 Standard Slide Corporation 39 Victor Animatograph Company. . 42 Excelsior Illustrating Company... 42 Blakely Printing Company 44 Keene Sample Case Company. ... 44 PAGE DeVry Corporation 48 Precision Machine Company (Outside back cover) FILM PRODUCERS AND DISTRIBUTORS Rothacker Film Manufacturing Company (Inside front cover) Famous Players-Lasky Corporation 3 Community Motion Picture Bureau 5 Camel Film Company 35 Films of Business Corporation... 36 Pathescope Company 36 Argus Enterprises 37 "Maybe Stone Has It" 38 Gunby Brothers 38 PAGE Universal Film Manufacturing Company 45 Newspaper's Film Corporation... 46 Baumer Films, Inc 47 Bray Studios, Inc. (Inside back cover) SLIDES North American Slide Company. 34 Joseph Hawkes 36 Argus Enterprises 37 Riley Optical Instrument Company 38 Scott and Van Altena 38 Standard Slide Corporation 39 Excelsior Illustrating Company. . 42 Victor Animatograph Company. . 42 Classified Advertising 41 Ad Film Directory 43 Reel and Slide magazine is published the first day of each month by Class Publications, Inc., at 418 S. Market street, Chicago, 111. Phone Wabash 912. Subscription price : 15 cents per copy, $1.00 per year, postpaid, in the United States and possessions ; Canada, $2.50. WILLIAM C. TYLER, Treasurer EDWARD F. HAMM, President LYNE S. METCALFE General Manager WILLIAM EASTMAN, Vice-President Eastern Office: Room 402, 32 East 23rd St., New York Phone Gramercy 1586 VICTOR W. SEBASTIAN Eastern Representative