Reel and Slide (Jan-Sep 1919)

REEL and SLIDE 33 FACTORIES FILMED if) z J \L z o 0 h < a LU r< z z < in tu Q 3 0) z o h 0 z z D < -J UJ lift < ® WhafstheTime? There It Is On the Screen THE PERFECTION CLOCK SLIDE Embodying a clock dial and a beautiful advertisement in colors. Adjustable hands attached to the mica top are easily set to the correct time by the operator. Patented March 16, 1915 "The Movies Watch Over Time' ft Combining a Public Service, Dealer and Theatre Co-operation Just like the big "Chalmers" clock at Longacre Square, New York City, your story on clock slides does more than simply advertise your product. Every clock slide flashed on the theatre screen performs a daily service to thousands — a lasting impression which must necessarily bring results. As a sales producer, clock slides do justice and are a credit to any product. They reap approval from the Exhibitor and "His Patrons," The Buying Classes. As a dealer help the Perfection Clock Slide presents a thrift media, a money saver. A good percentage of the moving picture theatres display them gratis. Convince yourself of the advertising value of Perfection Clock Slides by simply giving them a trial. Offer them to your dealers. Let their criticism be the judge of this advertising idea. We carry in stock 50 advertising Clock Slides for every retailer. Write for Sample, Catalogue and Prices. Now Is the Time PERFECTION SLIDE & PICTURES CORPORATION 79-83 Fifth Ave. New York, N. Y. Business and Educational Screen Requirements O D > > to *> O o 2 m O in to "n 30 O z ■o m 7} -n m O H r 5 to © Ninth Anniversary of the Rothacker Co. The ninth anniversary of the Rothacker Film Manufacturing Company, Chicago, is celebrated this month. The history of the Rothacker Company is closely linked with the development of industrial film production in the United States. It is a story of steady growth from a small laboratory to one of the biggest finishing and producing plants in the world. Mr. Rothacker organized and launched the company in 1910, being the first organization in the world to specialize in moving pictures adapted for industrial exploitaton, commercial education, general advertising and publicity. Mr. Rothacker wrote the first booklet on the subject of moving picture advertising, the booklet being issued in 1910, and, previous to that time and since then, his articles on the subject. of moving picture advertising have received prominent space in such journals as Scientific American, Printers' Ink, Advertising and Selling, Judicious Advertising, Novelty News, London Bioscope, Reel and Slide and all moving picture trade journals in this country. Mr. Rothacker was one of the vice-presidents of the original Motion Picture Board of Trade, and is at present chairman of the membership committee of the National Association of the Motion Picture Industry, chairman of the studio committee of the Society of Motion Picture Engneers, was a member of the war cooperation committee appointed by President Brad)', member of the Advisory Committee Bureau of Motion Pictures, American Red Cross, member National Cinema Commission and a member of the following clubs and associations exclusive of fraternal organizations : Chicago Athletic Association, Lambs Club of New York, Chicago Association of Commerce, Illinois Manufacturers' Association, National Association of the Motion Picture Industry, Society of Motion Picture Engineers. The Rothacker Company has the contract for doing all the developing and printing for the First National Exhibitors' Circuit. Very soon Mr. Rothacker will announce to the trade releasing arrangements for a new single reel novelty subject, new single reel review subject of high magazine type and a single reel super-scenic. The Brite Lite Film Company, 217 Broadway, New York, is specializing in the distribution and exhibition of industrial slides in Manhattan and vicinity. This company is handling an especially interesting series in the insurance line at present. Many of the larger insurance agencies keenly appreciate the value of screen publicity, according to Mr. A. B. Coyle, secretary of the Brite Lite Company. The Superior Film Company of Des Moines, la., has reorganized with business men, teachers, preachers, lawyers and theater men as the stockholders. The company is capitalized for $125,000 and is incorporated to buy and sell all kinds of film, but considerable emphasis is to be placed upon the film particularly suited for schoolroom purposes. ADVERTISEMENT CLOCK SLIDES AT LIBERTY SOON— Camera man with Universal outfit. Scenic, news or commercial work preferred. Reliable. Fifteen years' experience still and motion photography. Made U. S. Official Engineering photographs several years. Best references. Kenneth R. Eddy, Grand Theatre, Menominee. Mich. NEW YORK Is Our Headquarters But We Operate Anywhere Th« Eastern Motion Picture Company Does more than produce Industrial Films ! It puts ideas into them. It gives them expert studio treatment. It has an organization composed of men of big production experience. And its scope is not local, but national and international. Write Us Your Problems Eastern Motion Picture Company 1451 Broadway, New York City STUDIOS: New York and Providence, R. I. Please say, "As advertised in REEL and SLIDE," when you write to advertisers.