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REEL and SLIDE
'39
AD FILM DISTRIBUTION SERVICE
A direct route to millions of picture theater-goers for NATIONAL AND LOCAL ADVERTISERS
WASHINGTON, D. C.
BALTIMORE, MD.
LOUIS HENRI BELL
Specializing in the distribution of motion pictures for advertisers in Maryland, Virginia and District of Columbia.
Mather Building, Washington, D. C.
ANIMATED CARTOON FILM
FOR THE TRADE
We have on hand a complete library of stock negatives in
various lengths, applicable to all kinds of business.
Special subjects produced at a nominal cost.
Send us your scenario — we will animate it and furnish you the
negative. Unexcelled facilities for printing and developing.
Special department devoted to Advertisements and titles.
Correspondence solicited.
THE FEDERAL FILM COMPANY
Alliance Bank Building ALLIANCE, OHIO
We conduct no distribution service
Pastor Packs His Church by Showing Films While He Preaches
By Rev. Roy Campbell
(Pastor, Fourth Congregational Church, Oakland, Calif.)
1HAVE found that my congregation like their moral and spiritual lessons driven home through the eye as well as the ear. Ninety per cent of all human beings are "eye-minded," anyway. Now, there is no reason on earth why this great medium of education — films — should be limited to commercial amusement. The motion picture can be made a true servant of the Spirit of Righteousness — and a mighty efficient servant at that.
How much more direct, how much more stimulating, to bring home the lessons of the Bible and moral conduct by throwing them on the screen ! I have used films of Biblical characters, screen versions of the parables, and movie stories showing men and women battling their way through toil' and tragedy to the heights of a better life. I act as "orchestra" while the pictures are clicking along — that is to say, I preach my sermon and make it illustrate and interpret the scenes.
Has the experiment succeeded? I should say it has! Not only is the church crowded to the doors, but men and women go away with a more definite inspiration. Scores have told me how deeply they were impressed. Certain members of my church started out with a strong prejudice against what seemed to them a theatrical way of doing. But now they all agree that the church atmosphere has been preserved. Spirituality isn't stained glass and slow music — it is real life.
The movie hits home to one's plain, everyday deeds. It makes religion realistic. And that is just what preachers everywhere are longing to do.
The committee in charge of motion pictures for the Centenary Convention of the Methodist Episcopal Church, at Columbus, Ohio, in June, under the direction of Rev. Dr. Reisner and Rev. C. C. Marshall of New York, held a discussion to discover the kinds of pictures required for churches. This will apply both to those used in the Sunday services and by the various organizations connected with the churches. The National Board of Review has been requested to assist in forming this program and to present the system under which they are already making selections of the finest pictures for such purposes.
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